Ad Agency VMLY&R Appoints a Global Chief Customer Officer to Fuse Brand and Consumer Interactions
You need a superstar, globetrotter with a knack for brand and customer experience integration. Enter Jon Cook, CEO of VMLY&R, on the hunt for an "ultra senior, ultra global" unicorn.
Forrester recently singled out VMLY&R's strategy game as a key reason the agency topped their Creative and Content Marketing Report. And now, hot off the press, VMLY&R has snatched up a strategy-enhancing unicorn, presenting their first globe-trotting chief strategy officer. Andrea (Ring) Grodberg, a recognized marketing, strategy, and business transformation maestro, will be drawing her double barrel of priorities – one that's personal and the other from Cook.
Grodberg has her sights set on her next agency gig being somewhere she can go beyond selling products and contends that clients should focus on achieving responsible growth.
A global chief strategy officer (CSO) at an agency like VMLY&R is the mover and shaker who sets and governs the strategic direction of the agency, ensuring it aligns with client needs and industry trends. They're the ones pushing the boundaries, devising groundbreaking client solutions that blend data, technology, and creative thinking to fuel business growth and innovation.
If Andrea (Ring) Grodberg steps into the role of first global chief strategy officer at VMLY&R, her appointment would usher in a major shift for the agency, emphasizing global strategy and innovation. She'd be instrumental in shaping the agency's approach to challenges and opportunities on a global scale, elevating its reputation, and ensuring it stays top-dog in the advertising and marketing industry.
The appointment of Andrea (Ring) Grodberg as the first global chief strategy officer at VMLY&R indicates a focus on enhancing the agency's growth through strategic innovation, merging data, technology, and creative thinking within the finance sector of the business. As a globetrotter with decades of experience in marketing, strategy, and business transformation, Grodberg aims to guide the agency towards responsible growth, integrating her priorities with those set by Jon Cook, the CEO of VMLY&R.
