Adobe Increases Firefly Services Offerings and Personalized Models for Large-scale Content Creation
Adobe has announced significant enhancements to its Firefly Services and Custom Models, aiming to help businesses produce personalised content across multiple digital platforms more efficiently.
The latest additions include the Translate and Lip Sync API, Reframe API, Custom Models API, and Substance 3D API. These new APIs are designed to expand the capabilities of Firefly Services, particularly in video and 3D content production.
Streamlining Content Production with Firefly Creative Production
One of the key innovations is Firefly Creative Production, a no-code solution that allows marketing teams to automate asset cropping and content personalization. This tool is expected to reduce production time and enhance efficiency by automating repetitive content production tasks.
Resizing Videos Efficiently with the Reframe API
The Reframe API is another valuable addition. It allows teams to resize videos efficiently for different platforms, ensuring accurate scene edits and seamless logo or image overlays.
Integrating Custom Models with Adobe GenStudio
Adobe's GenStudio for Performance Marketing now integrates with Custom Models, enabling marketers to access pre-trained models directly within the application. This integration is currently in beta and is designed to streamline the creation of high-quality, on-brand images for paid social ads, banners, emails, and other marketing materials.
Enhancing E-commerce and Digital Marketing with Substance 3D API
The Substance 3D API helps brands generate thousands of product image variations by combining 3D objects with Firefly-generated backgrounds. This integration can significantly boost e-commerce and digital marketing efforts.
Reducing Time Spent on Asset Review and Fixing
Adobe claims that the use of Firefly Services and Custom Models can reduce the time spent on reviewing and fixing assets by up to 75%. This significant reduction in time can lead to increased productivity and cost savings for businesses.
Notable Users of Adobe Firefly Services and Custom Models
Leading companies such as Accenture, Dentsu, Henkel, IPG Health, Tapestry, Monks, PepsiCo/Gatorade, Publicis, Stagwell, and The Esteé Lauder Companies are already using Adobe Firefly Services and Custom Models.
A Collaboration with The Coca-Cola Company
A notable user of these services is The Coca-Cola Company. In collaboration with Adobe, they have developed Project Fizzion, a proprietary AI-powered design system tailored to Coca-Cola’s brand identity. This system enables Coca-Cola’s global design teams to train AI for producing brand-compliant content at scale while maintaining creative intent.
The Role of Generative AI in Marketing and Creativity
According to Varun Parmar, the general manager of Adobe GenStudio and Firefly Enterprise Solutions, generative AI increases the capacity of marketers and creatives, enabling them to focus on their craft.
Adobe's innovations are powered by its AI Platform, which unifies marketing and creativity, providing businesses with powerful tools to create engaging, personalised content more efficiently.
