Advertising firm Midiarack aims to streamline media purchasing across Africa
Midiarack, a groundbreaking digital marketplace, is set to launch in Ghana this June, revolutionising the media buying industry across the continent. Founded by Kwabena Sarpong, Midiarck aims to become the largest platform for various media spaces, including billboards, radio, print, and digital.
The platform is designed to streamline the media buying process, particularly for small businesses and decentralised marketing teams. Traditionally, media buying can be complex and fragmented, making it challenging for businesses with smaller budgets or distributed marketing operations. Midiarack addresses this issue by providing a consolidated space where media advertising can be purchased more easily and efficiently.
Transparency and ease are at the heart of Midiarack's mission. The platform aims to bring transparency to the media buying industry, ensuring advertisers have clear and accurate information about available media boards. This transparency is intended to help advertisers make informed decisions and avoid potential pitfalls.
Midiarack also aims to make media buying as seamless as ordering groceries online. Advertisers can discover and book media spaces from one streamlined dashboard, eliminating the tedious process of dealing with multiple media owners for different campaigns.
In preparation for its launch, Midiarack is onboarding media owners and building a waitlist of advertisers. The company plans to expand to other African markets within the next 18 months, bringing its innovative approach to media buying to a wider audience.
With its user-friendly interface, streamlined process, and commitment to transparency, Midiarack is poised to transform the media buying landscape in Africa, making it more accessible and efficient for businesses of all sizes.
- By simplicity and efficiency, Midiarack aspires to make media buying as effortless as online grocery ordering, bridging the gap for small businesses and decentralized marketing teams in the finance sector, seeking to secure superior media spaces for their businesses.
- As Midiarack prepares to revolutionize the media buying industry across Africa with its June launch, the platform is designed to bring industry-disrupting technology to the business realm, ensuring transparency, ease, and a consolidated space for advertisers to purchase media spaces in a streamlined manner.
