Advertising technology companies, AMS and VideoAmp, join forces to enhance cross-device targeting and analytics across various advertising platforms.
Hanging out in the Big Apple: Media solutions powerhouse Active Media Services (AMS) has partnered up with VideoAmp, a leading player in linear TV, connected TV, and digital ad measurement. This new relationship sets the stage for some exciting product initiatives, enabling AMS clients to broaden their reach and get a better handle on custom audiences across the whole video spectrum, according to AMS.
Josh Hudgins, VideoAmp's Chief Product Officer, shared his excitement about AMS's integration with VideoAmp, stating, "We're stoked to see AMS utilizing VideoAmp's expertise in delivering personalized, actionable audiences across broadcast, cable, and streaming. Our partnership aligns perfectly with our mission of offering transparent media measurement, and we can't wait to see VideoAmp's suite of APIs fueling innovation in AMS's product lineup."
AMS Technology will flex VideoAmp's technology muscle known as VALID, a big data and technology engine made up of viewership footprints, identity graphs, and clean room technology, across its entire operation, including XACTV, Involved Media, and Active International.
Alex Sapoznikov, AMS's CIO, explained the benefits, saying, "By merging VideoAmp's custom audiences with linear video, we now have a common currency and an accurate effective CPM across all video. VideoAmp's excellent blend of scale, speed, and technical connections lets us be more strategic when planning and purchasing video. We can evaluate custom audience CPMs against traditional demo CPMs to see exactly what we're delivering for our clients. Now everything's bought and measured in one place."
Want more details? Check out the AMS and VideoAmp websites to learn more!
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- With the integration of VideoAmp's technology, AMS Technology aims to streamline digital media content by utilizing VideoAmp's VALID engine, a big data and technology solution that includesviewership footprints, identity graphs, and clean room technology.
- As AMS clients broaden their reach across various video platforms, they can now derive actionable insights from VideoAmp's expertise in measuring custom audiences across broadcast, cable, and streaming platforms, thanks to AMS's partnership with VideoAmp.
- The collaboration between AMS and VideoAmp has positioned them to leverage digital streaming technology, aiming to offer better audience segmentation and a common currency for effective CPM across the entire video spectrum.
- AMS has emphasized the importance of VideoAmp's technology-backed solutions within their product lineup, with AMS Technology set to implement VALID technology across XACTV, Involved Media, and Active International operations.
