Agency Shuffles: Acadia, Braze, Sway Group, among Others, Experience Personnel Changes
April Wrap-up in the Media and Tech Sphere
The last week of April showcased an array of exciting developments, from new alliances to service launches, and even some fresh regulations on generative AI for agencies. Here's a quick rundown:
Acadia and California Pizza Kitchen
Acadia claimed the media agency spotlight, bagging the role as CPK's (California Pizza Kitchen) agency of record. This partnership promises big-market media and analytics acumen, accompanied by core values of speed and transparency.
Beyond Fifteen Communications
Beyond Fifteen Communications had quite a spring, securing seven new clients in Q1 2023. These include Aviation Capital Group, Cerium Networks, Intera Oncology, Marshall B. Ketchum University, Surveillance Systems Incorporated, WeVideo, and a leading global testing, inspection, and certification provider.
Braze's 427° Innovation Lab
Braze, the customer engagement platform, unveiled its 427° Innovation Lab with the aim of pushing the boundaries of customer interaction and engagement.
Meanwhile, making waves in the esports world, team Vitality debuted RushBee, a creative marketing agency. RushBee focuses on crafting culturally relevant campaigns targeting Gen Z and Alpha audiences, leveraging team Vitality's knowledge in online community building and top content creator relationships. This fresh agency specializes in addressing brands' needs within gaming, entertainment, and pop culture channels like Twitch, TikTok, and YouTube. The agency aims to cater to brands across various industries, embracing contemporary trends to effectively engage with next-gen audiences.
RushBee's launch is an intriguing development in the strategies brands employ to resonate with digital-native and gaming communities. Stand by for more updates as the media and tech sphere continues to evolve!
In the media and tech sphere, Acadia's new partnership with California Pizza Kitchen (CPK) marks a significant venture in the finance and business sector, as Acadia brings a blend of media, analytics, speed, and transparency to the table. Meanwhile, RushBee, the innovative marketing agency developed by team Vitality, operates at the intersection of technology, gaming, and entertainment, offering brands an opportunity to connect with Gen Z and Alpha audiences by leveraging contemporary trends and the power of Twitch, TikTok, and YouTube.
