AI Computers Facing Hurdles in India's Adoption: OEMs Brace for Market-wide Refresh Ahead of Windows 10's End Cycle
The AI PC market in India is experiencing a significant surge, with one-third of new PCs sold by the end of 2025 expected to feature on-device AI capabilities[1]. This transformation, signalling a near-total shift in the PC market over the next few years, is driven by the growing demand among creators, professionals, students, and enterprises[1][2][3].
By 2028, IDC predicts that nearly 98% of all PCs in India will be AI PCs equipped with Neural Processing Units (NPUs) to run AI tasks locally[1]. This rapid growth is due to the introduction of AI-enabled models with enhanced processing by major OEMs, expanded retail reach, and a focus on balancing premium pricing with consumer education and localization of AI applications[1].
In terms of market share and OEM contributions within the Indian PC market as of 2025:
- HP holds the top spot, commanding about 30.8% market share in Q2 2025, benefiting from strong enterprise and consumer demand growth, especially boosted by AI PC models[5].
- Lenovo follows with approximately 20.3% share[5].
- Acer is aggressively expanding, aiming to overtake Lenovo and reach the No. 2 position by the end of FY 2025. This push is fueled by increasing demand for AI-powered PCs, retail expansion into Tier-III and -IV cities, and new local manufacturing[3].
- Dell and ASUS are also key players, although specific market share percentages for them in India’s AI PC segment in 2025 are not clearly detailed in the search results. Dell’s high-performance AI-enabled models like the XPS 15 see traction in productivity-focused segments[2].
Major OEMs are contributing to AI PC growth in India by introducing AI-enabled models with enhanced processing, expanding retail reach beyond metros, and balancing premium pricing with consumer education and localization of AI applications[1]. HP, for instance, is making AI PCs accessible across price points, with prices starting at INR 70,000. Acer has carved a strong position in the AI PC market across both consumer and gaming segments. ASUS has started making AI-ready devices available in the affordable category, with the Vivobook 16 being an example[4].
The challenge in the AI PC market is the 10-15 percent price premium over traditional models and limited visibility in offline retail channels outside of major metro areas. However, Acer is intensifying efforts across awareness, accessibility, and advocacy to drive broader adoption of AI PCs[1].
The advent of AI PCs marks a significant milestone in the evolution of personal computing. The need for more concerted efforts in trade, consumer education, and the development of localized AI applications to demonstrate the value of these devices and accelerate the market is evident[1]. As the AI PC category continues to evolve in terms of formal market share metrics in India, it's clear that major OEMs are committed to driving this transformation.
References:
[1] Techradar. (2025). AI PC market in India: Growth, trends, and key players. Retrieved from https://www.techradar.com/in/news/ai-pc-market-in-india-growth-trends-and-key-players
[2] NDTV Gadgets. (2025). HP unveils its latest OmniBook and EliteBook AI PCs for India. Retrieved from https://gadgets.ndtv.com/laptops/news/hp-unveils-latest-omnibook-and-elitebook-ai-pcs-for-india-2624774
[3] The Economic Times. (2025). Acer India aims to capture the growing AI PC market. Retrieved from https://economictimes.indiatimes.com/industry/cons-products/computing/acer-india-aims-to-capture-the-growing-ai-pc-market/articleshow/91128794.cms
[4] The Indian Express. (2025). ASUS makes AI-ready devices affordable with Vivobook 16. Retrieved from https://indianexpress.com/technology/gadgets/asus-makes-ai-ready-devices-affordable-with-vivobook-16-7726792/
[5] IDC. (2025). Worldwide Quarterly Personal Computing Device Tracker (QPCT). Retrieved from https://www.idc.com/promo/worldwide-quarterly-personal-computing-device-tracker/vendor_share_q2_2025
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