AI Musician Ben Gaya, Originating from Bremen, Marks Europe's First Creation
In the ever-evolving world of music, a new player has entered the scene – Ben Gaya, an AI-generated digital musician. Created by the German sound designers collective, Construktiv, and the virtual world platform, Anyland, Ben Gaya is a fusion of advanced technology and human creativity, bringing innovative and emotionally engaging music to the forefront.
This virtual pop star represents a new wave in the music industry, addressing challenges such as human unpredictability by offering continuous, consistent performances. The AI-driven music production process enables the rapid creation of musical acts with distinct personalities and content.
The digital musician Ben Gaya was brought to life using various AI tools, including Midjourney, Suno, Runway, and others. For the release of his debut song, "Sunshine Soul," a Reel was created, garnering an impressive 1.2 million clicks on Instagram.
Construktiv, the digital agency behind Ben Gaya, boasts a multidisciplinary approach, merging cutting-edge AI sound design with immersive digital environments. With over 100 staff across Bremen, Berlin, and Erfurt, they offer services in Social Media, Influencer Marketing, Digital Advertising, SEO, Web, and AI. Their client list includes Obi, Paramount+, LeeKumKee, Vodafone, Kalkhoff, and Katjes.
The AI team at Construktiv used the Suno tool to write a pop song with a summery-light mood for Ben. Kai Tietjen, CEO of both Construktiv and Anyland, is enthusiastic about the possibilities of AI, stating that all aspects of AI were utilized and combined to perfection in the creation of Ben Gaya.
Anyland AI Studio's flagship project, the virtual influencer Malive, regularly makes waves on Instagram with her travels, celebrity friendships, and exciting partnerships. Art Director Florian Schamberger and Media Designer Leon Schröder aim to set new benchmarks in digital marketing by exploiting artificial intelligence.
Ben Gaya's popularity is on the rise, with the number of followers on his Instagram account steadily increasing. The AI musician has even been used to create a Reel for the 25th anniversary of SpongeBob SquarePants for Nickelodeon, showcasing the versatility of this digital artist.
Despite divided opinions on Ben's music video on YouTube, with some commenting that it is too artificial and the song is boring, others find it to be a nice summer sound or sounding better and more natural than 90% of the pop charts. Regardless of personal preferences, Ben Gaya is undoubtedly pushing boundaries and redefining the nature of musical performance in the digital age.
[1] Source: Construktiv and Anyland press release, 2022.
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