Amazon Unveils Alexa+ with Generative AI for Smarter Interactions
Amazon has unveiled Alexa+, an upgraded version of its digital assistant, at a recent autumn event in 2025. The new service, now available on Echo Show devices in the U.S., brings generative AI to facilitate more natural and personalized interactions. It also expands Alexa's capabilities to include summarizing emails and creating quizzes, with plans to roll out to more devices soon.
Alexa+ offers enhanced integration with smart home systems and can execute transactional tasks like purchasing concert tickets and making dinner reservations. Initial integration partners include OpenTable and Ticketmaster. The service is currently in an early access phase, with varied user feedback. Some users praise the service while others suggest areas for refinement.
Alexa+ is free for Amazon Prime subscribers and will remain so post-launch. Non-Prime users will incur a monthly fee of $19.99. The service is expected to reach additional Echo customers, Fire TV users, and Fire tablet users in the future. Amazon's generative AI-powered digital assistant already serves over one million users through an invite-only early access program in the U.S. Approximately 90% of the features initially announced for Alexa+ have been implemented.
Alexa+ brings advanced AI capabilities to Amazon's digital assistant, expanding its functionality and user base. With plans to reach more devices and users, the service aims to provide more natural and personalized interactions. Post-launch, it will be free for Prime subscribers, with a monthly fee for non-Prime users.
