Anticipated Launch Date for Apple's iPhone 17: A Comprehensive Countdown Sequence
Apple Announces iPhone 17 Series Release Date: September 9, 2025
Apple has announced that the long-awaited iPhone 17 series will be unveiled on Tuesday, September 9, 2025. The series includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the new iPhone 17 Air.
According to reliable rumours and Apple's historical patterns, pre-orders for the new iPhones are expected to open on Friday, September 12, 2025, with the official release date set for Friday, September 19, 2025.
The iPhone 17 series isn't the only product Apple plans to launch in September. The Apple Watch Series 10, Apple Watch Ultra 3, and Apple Watch SE 3 are also anticipated to be announced at the same event, alongside the iPhone 17 lineup. The AirPods Pro 3 is also expected to be unveiled during the event, although their specific release dates have not been confirmed.
If Apple follows its usual pattern, the pre-order time will be 5 a.m. Pacific, 8 a.m. Eastern, 1 p.m. U.K., with the release time for the iPhone 17 being 7 a.m. local time. It's worth noting that not all iPhone 17 models may be released on the same day.
The keynote announcement for the new iPhones and Apple Watch models, including the Apple Watch Ultra 3 with a potentially biggest display yet, is expected to take place on August 26 at 10 a.m. Pacific. Some customers may have the option to choose their preferred phone model, color, and storage level the night before pre-orders open.
An event in the week before September 9 is less likely due to potential clashes with Labor Day and the Berlin tech show IFA. Forbes and recent leaks suggest that the iPhone 17 special event will be on September 9.
The embargo lift for the iPhone 17 reviews is likely to be at 6 a.m. Pacific, 9 a.m. Eastern, 2 p.m. U.K., with reviews from selected press becoming available on Tuesday, Sept. 16 or Wednesday, Sept. 17. The keynote event will be held at the 1,000-seater Steve Jobs Theater at Apple Park, Cupertino headquarters.
Stay tuned for more updates as we get closer to the September 9 event. Prepare to pre-order your iPhone 17 series and other Apple products starting from September 12, 2025.
Note: The above information is based on Apple's consistent historical patterns and current reliable rumors but has not been officially confirmed by Apple as of August 2025.
The upcoming iPhone 17 series, consisting of the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the new iPhone 17 Air, falls under the category of gadgets and smartphones, representing the latest advancements in technology. The long-anticipated iPhone 17 series is set for release on Friday, September 19, 2025, following pre-orders expected to open on Friday, September 12, 2025.