App with explicit content launches under a more polished image
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In the digital age, privacy and security are paramount, especially when it comes to sharing intimate content. That's where Linq, a groundbreaking app developed by Wildish & Co, steps in. The app aims to give users control over their intimate content within messaging and dating apps.
The branding for Linq was meticulously crafted through a series of workshops and extensive user testing, ensuring it resonates with users on both an emotional and functional level. The result is a refined visual and verbal identity that humanizes advanced privacy technology, making users feel both safe and connected.
The branding for Linq effectively balances technology and human-centered design by combining a sophisticated, privacy-first technological identity with a warm, approachable visual language. This approach highlights both the advanced security features and the personal, human nature of intimate content sharing.
Key elements of this balance include a visual identity that uses warm colours such as oranges, pinks, and reds paired with charcoal, providing a sense of intimacy and comfort. The typography is subtle, gradients add softness, and graphic framing devices including phone frames remind users of the app’s context—all together creating a look that feels intimate yet sophisticated without being cheesy or overly bold.
The core messaging, "Practice safe sext," succinctly conveys the app’s mission of combining security with personal expression. It emphasizes responsibility and safety, reinforcing the privacy-first ethos alongside an understanding of human connection.
The branding was developed through a user-centered design process involving four months of user-testing workshops and iterative feedback. This careful research ensured the brand resonates with users, making the technology feel approachable and trustworthy while maintaining high security standards.
Linq's CMO, Rupert Bradshaw, praises the collaboration with Wildish & Co, describing it as an extension of Linq's own team. He states that the branding was created to resonate with key audiences, not just to be liked.
Image-based abuse is a serious problem affecting millions in the UK, and Linq aims to tackle this issue head-on. The branding for Linq is designed to convey technological sophistication without feeling cold, and approachability without trivialising its serious mission.
The identity for Linq includes a heart icon, resembling a combination of the logos for Airbnb and The British Heart Foundation. The logotype for Linq is a visual representation of the 'link' in its name and serves as a simple and direct visual anchor that communicates the essence of the brand.
The heart icon and overall branding for Linq were designed to stand out in a crowded digital landscape. The final user test showed an 86% approval rating among nude senders, giving Linq confidence in the branding delivered by Wildish & Co.
The branding strikes a nuanced balance between technology and human-centered design. The logotype needed to feel normalised, trustworthy, and secure while still being approachable, as stated by Sam Fresco, managing director of Wildish & Co.
Linq blocks screenshots by default and may in the future allow users to block others from showing the content to someone else, possibly with face recognition technology. This commitment to privacy and security, coupled with its warm and approachable branding, makes Linq a promising solution for those seeking control and safety in the digital world.
- The branding for Linq, a privacy-focused app, was meticulously crafted to resonate with users, balancing technology and human-centered design.
- The visual identity for Linq uses warm colors such as oranges, pinks, and reds, paired with charcoal, providing a sense of intimacy and comfort.
- The core messaging for Linq, "Practice safe sext," succinctly conveys the app’s mission of combining security with personal expression.
- The identity for Linq includes a heart icon, a combination of logos for Airbnb and The British Heart Foundation.
- Linq's CMO, Rupert Bradshaw, praised the collaboration with Wildish & Co, describing it as an extension of Linq's own team.
- The branding for Linq, developed through extensive user-testing workshops and iterative feedback, aims to convey technological sophistication without feeling cold, and approachability without trivialising its serious mission.
- The logotype for Linq is a visual representation of the 'link' in its name and serves as a simple and direct visual anchor that communicates the essence of the brand.
