Apple inadvertently advertises Samsung's Galaxy Z Flip 7 on its social media platform.
In an unexpected turn of events, Apple's official support account on China's Weibo posted a promotional video of Samsung's Galaxy Z Flip 7 on July 30, 2025 [1][3][4][5]. The video, which quickly went viral, was promptly deleted, but not before it was seen and saved by many users.
The exact cause of the error is unknown, but it appears to be a simple mix-up by someone from Apple's social media team. Analysts and insiders speculate that the mix-up stems from a shared advertising agency handling both brands in China [1][4][5].
The incident has since gone viral on various platforms, adding to the embarrassment for Apple. The timing of the error is particularly noteworthy as Apple is expected to release its first foldable iPhone — a book-style foldable with a crease-free 7.8-inch inner display — in September 2026 as part of the iPhone 18 lineup [1]. Samsung currently holds a strong position in foldable smartphones with the Galaxy Z Flip 7, so the mistake briefly gave Samsung additional, if unintended, publicity just as anticipation for Apple’s foldable grew.
The Galaxy Z Flip 7 offers a range of impressive features. It comes with a 10MP front camera, up to 12GB RAM, a 4,300 mAh battery, and up to 512GB of storage. The main screen is a 6.9-inch FHD+ AMOLED with a 120hz refresh rate, and it features a 50MP main camera and a 12MP ultrawide sensor. The cover screen is a 4.1-inch Super AMOLED with a 120Hz refresh rate [2]. The device is powered by the Exynos 2500 chipset.
While the error had no direct disruption on Apple's foldable iPhone launch, it did highlight Samsung's lead in the foldable smartphone market ahead of Apple’s anticipated foldable iPhone release in September 2026 [1][4][5]. Apple's official statement acknowledged working with Weibo to investigate the incident, suggesting that they are taking the matter seriously.
References:
[1] The Verge. (2025, August 2). Apple's Weibo account accidentally posts video of Samsung's Galaxy Z Flip 7. Retrieved from https://www.theverge.com/2025/8/2/27352034/apple-weibo-account-samsung-galaxy-z-flip-7-video
[2] Samsung. (2025). Galaxy Z Flip 7. Retrieved from https://www.samsung.com/global/galaxy/zflip7/
[3] 9to5Mac. (2025, August 3). Apple's Weibo account briefly promotes Samsung Galaxy Z Flip 7. Retrieved from https://9to5mac.com/2025/08/03/apples-weibo-account-briefly-promotes-samsung-galaxy-z-flip-7/
[4] Engadget. (2025, August 3). Apple's Weibo account accidentally promoted Samsung's Galaxy Z Flip 7. Retrieved from https://www.engadget.com/apple-weibo-account-accidentally-promoted-samsung-galaxy-z-flip-7-155732271.html
[5] CNET. (2025, August 3). Apple's Weibo account accidentally posted Samsung's Galaxy Z Flip 7 video. Retrieved from https://www.cnet.com/tech/mobile/apples-weibo-account-accidentally-posted-samsungs-galaxy-z-flip-7-video/
- The incident, where Apple's Weibo account shared a promotional video of Samsung's Galaxy Z Flip 7, highlighted the strong position Samsung holds in the foldable smartphone market, given the upcoming release of Apple's foldable iPhone.
- Speculation regarding the cause of the error suggests a shared advertising agency could have led to a simple mix-up within Apple's social media team, raising questions about general-news and entertainment partnerships in China.
