Apple Revamps App Store Fees to Comply with EU DMA
Apple has announced significant changes to its App Store policies, effective January 1, 2026. These updates aim to comply with the EU's Digital Markets Act (DMA) and include a shift in fee structures and payment options for EU app developers.
Apple will introduce a new Core Technology Commission (CTC) of 5% for developers using the StoreKit External Purchase Link Entitlement (EU) Addendum. This replaces the previous Core Technology Fee (CTF) model. Developers currently paying the old CTF will transition to the new rules by the start of 2026.
The new fee structure includes an initial acquisition fee of 2% and a store services fee of either 13% or 5%, depending on the developer's chosen tier. Tier 1 offers limited App Store services, while Tier 2 provides a more comprehensive suite. Additionally, developers in the Small Business program will pay a 10% store services fee.
Apple has also removed the 'Core Tech Fee' for smaller developers, replacing it with a commission-based model. EU app developers can now link to alternative payment methods for in-app purchases across various channels.
Apple stated that these changes reflect the value they provide to developers through ongoing investments in tools, technologies, and services. However, Epic Games CEO Tim Sweeney has characterised these changes as 'malicious compliance', arguing they are unlawful and hinder fair competition.
Starting 2026, EU app developers will face new fee structures and payment options on the App Store. Apple's changes aim to comply with EU regulations, but their impact on competition remains a topic of debate.
