Artificial Intelligence now powers Google Chrome's 'Store Reviews' section, assisting users in making more informed purchasing decisions with greater ease.
Google has rolled out a new feature for its Chrome browser, introducing AI-generated store reviews for online shopping. The feature is currently available on desktop Chrome for English-speaking users in the United States.
The new Store Reviews feature can be accessed by clicking the "site information" icon, located to the left of the address bar in Chrome. This summary box provides a consolidated view of customer reviews from various sources such as Trust Pilot, ScamAdvisor, and Google Shopping. The AI-generated summary covers aspects like customer service, product quality, shipping, pricing, and returns to help users make informed decisions.
In addition to the Store Reviews feature, Google's recent update also includes the virtual "Try On" feature, allowing users to virtually try on clothes in their size before making a purchase. This update is part of Google's ongoing efforts to create AI-powered shopping experiences.
Last week, Search received an enhancement with shopping experiences, including the official debut of virtual "Try On" and price tracking. Users can now set the product they're looking for, in the appropriate size and color, and be notified when the price falls within a comfortable range.
Google's update is a significant step towards improving online shopping experiences, aiming to help users make better decisions about the products they're interested in and potentially avoid scams. However, there is no current information about the arrival of this feature on Chrome for Android devices as of late July 2025.
It's important to note that the "What customers say" box will show a combination of what people have said on these sites, which will likely involve a mix of the good and the bad. The AI-powered Store Reviews will provide users with an "AI-generated summary" based on reviews from multiple sources.
This update is designed to help users make insightful online shopping choices, marking a significant step forward in Google's commitment to enhancing the digital shopping experience. While the feature is live on desktop Chrome for U.S. users, Android users will have to wait for further announcements regarding the availability of this feature on their devices.
The AI-generated store reviews are part of Google's ongoing efforts to create AI-powered shopping experiences, as seen in the new feature for the Chrome browser. These summaries cover aspects like customer service, product quality, shipping, pricing, and returns to aid users in making informed decisions.
In addition to the Store Reviews feature, Google recently introduced the virtual "Try On" feature, enabling users to virtually try on clothes in their size before making a purchase, also relying on AI technology to improve online shopping experiences.
