Asahi Group Holdings Hit by Major Cyberattack, Disrupting Operations
Asahi Group Holdings, one of Japan's leading breweries with a third of the domestic market share, is grappling with a severe cyberattack. The incident, which began around 7:00 AM on September 29, 2025, has caused significant disruptions to the company's operations and services.
The attack, which has impacted multiple business divisions, has led to the suspension of orders and deliveries. Asahi's call center and customer service are also unreachable, leaving customers and clients without assistance. The company, which employs around 30,000 people and produces 100 million hectoliters of beverages annually, generating nearly $20 billion USD in 2024, is working tirelessly to restore affected systems.
Authorities are currently investigating the incident, with indications suggesting possible unauthorized data transfer. However, no group has claimed responsibility, and the perpetrator remains unidentified. Asahi is committed to transparency and will provide updates as more information becomes available.
The cyberattack on Asahi Group Holdings has resulted in significant disruptions to the company's operations and services. While investigations continue, the company assures customers and stakeholders that it is doing everything in its power to resolve the issue and restore normal operations as soon as possible.
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