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Audio company explores AI technology in new consumer product line: AI-buds

In the context of a slowing wearables market, Mivi, a Hyderabad-based audio company, pours $5 million into AI technology for the creation of smart earbuds for consumers. The overall investment, incorporating marketing expenses, is predicted to surpass $10-11 million.

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AI-focused audio brand ventures into consumer AI-equipped earbuds market
AI-focused audio brand ventures into consumer AI-equipped earbuds market

Audio company explores AI technology in new consumer product line: AI-buds

Mivi, a Hyderabad-based audio brand, has announced a significant investment of $5 million towards the development of AI-powered earbuds. This move comes amidst a sluggish demand in the wearables market, but is a testament to Mivi's commitment to innovation in the audio industry.

The investment is primarily aimed at product development, with the aim of creating consumer-oriented AI-powered earbuds. Mivi's strategy is to expand its product portfolio and meet the growing consumer demand for smart devices.

The investment is not limited to product development, however. Mivi also plans to allocate funds for marketing efforts, with the total investment expected to reach around $10-11 million.

The advanced features anticipated in Mivi's AI-powered earbuds are expected to make them a significant addition to the wearables market. The brand believes that these earbuds will offer a unique and enhanced user experience, setting them apart from their competitors.

This investment in AI technology for earbuds development is a strategic move for Mivi. By investing in AI, the brand is positioning itself to stay ahead in the fast-paced and competitive audio industry.

It's important to note that another Hyderabad-based company, Boat, has also recently invested in developing AI-powered headphones. This indicates a growing trend in the audio industry towards integrating AI technology into their products.

Mivi's AI-powered earbuds are expected to be a game-changer in the wearables market. With their advanced features and consumer-oriented design, they are poised to make a significant impact in the industry.

In conclusion, Mivi's investment in AI-powered earbuds is a strategic move to expand its product portfolio and meet the growing consumer demand for smart devices. This investment is a response to the sluggish demand in the wearables market and is a testament to Mivi's commitment to innovation in the audio industry.

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