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Hitting the Greens, Tech-Style: U.S. Open Embraces Facial Recognition
Welcome to the future of golf spectating! This year's U.S. Open, at Oakmont Country Club near Pittsburgh, is really raising the bar by introducing advanced facial recognition technology for ticketing and access management. Partnering up with FortressGB and biometric ticketing firm Wicket, they're set to make the 2025 tournament a smooth sail for attendees [1][2][3].
The Ins and Outs
- Tech Allies: It's a team effort between ticketing whiz FortressGB and biometric guru Wicket to roll out this state-of-the-art system.
- Access Options:
- Gadget \ homie: Got a credential pass or your phone? Just tap it at the kiosks fitted with chip readers, and you're good to go [1].
- Face it: If you've pre-registered your mugshot, use facial recognition for an even zippier entry. Walk, don't stop at checkpoints [1][2].
- For All and Sundry: It's not just the fans who gain from this upgrade—players, caddies, and support staff will appreciatively breeze through the event too [1][2].
- The Goal: Reducing wait times and eliminating ticketing fuss is the goal here, so you can spend more time adoring the tournament, rather than queueing up [1][2].
- Privacy Protection: Registration for the facial recognition system is done through Wicket's platform, handling the enrollment and verification process [1][2].
Let the Games Begin
- Pleasure and Ease: The deployment aims to offer a more customized and snag-free entry process, topping up the tournament's tech-savvy reputation for visitor enjoyment [1].
- Security and Swiftness: Biometrics ensure increased security while maintaining convenience, as verified attendees can move around hassle-free without manual checks [1][2].
Break it Down
| Details | Insights ||----------------------|---------------------------------------------------------------------------|| Tech Collaborators | FortressGB (ticketing), Wicket (biometrics) || Access Options | Credential/phone tap at kiosks, facial recognition for registered users || User Groups | Fans, players, caddies, support staff || Registration | Face biometric enrollment necessary for facial recognition entrance || Key Benefits | Less wait time, smooth transit, boosted security |
This tech-fueled strategy provides a glimpse into the increasing embrace of sophisticated technologies by major events like the U.S. Open, seeking to streamline procedures and elevate the overall spectator experience [1][2][3].
- The collaboration between FortressGB and Wicket, biometric experts, is instrumental in deploying the high-tech facial recognition system for the U.S. Open, aiming to offer a more efficient and stress-free experience for attendees, including fans, players, caddies, and support staff.
- To benefit from swifter entry via facial recognition, fans need to pre-register their facial biometric data through Wicket's platform, allowing them to bypass checkpoints and enjoy a smoother journey at the tournament.
