Axis Max Life Wins Gold for Innovative Customer Training Program
Axis Max Life Insurance Limited has scooped a prestigious Gold award at the 2025 Brandon Hall GroupTM HCM Excellence Awards. The company was recognised for its innovative customer training program, VISHWAAS - A Customer Obsession Journey. Shailesh Singh, Chief People Officer at Axis Max Life, expressed pride in this milestone, highlighting the company's commitment to customer-centricity.
VISHWAAS, the award-winning program, transformed customer operations teams' mindsets and equipped them with practical skills to deliver exceptional customer experiences. Designed as a multi-stage blended learning initiative, it combined classroom instruction and technology-driven online learning. The program aimed to strengthen accountability, foster a growth mindset, and deepen Axis Max Life's culture of customer obsession.
Rachel Cooke, Chief Operating Officer at Brandon Hall Group, praised the winners for their innovative approaches to talent development and employee engagement. Axis Max Life's triumph is a testament to their dedication to these areas. This achievement comes amidst Axis Max Life's rebranding, marked by a transition to a new domain, https://www.axismaxlife.com.
Axis Max Life Insurance Limited, a joint venture between Max Financial Services Limited and Axis Bank Limited, has achieved remarkable success. With a gross written premium of INR 33,223 Cr in FY2024-25, the company continues to grow and innovate. Its Gold award at the Brandon Hall GroupTM HCM Excellence Awards is a proud addition to its list of accomplishments, reflecting its commitment to customer obsession and excellence in training.
