Battle between Clubhouse and X (Twitter) Spaces: A Look at Two Prominent Audio Platforms
In the ever-evolving landscape of social media, a new player has emerged that's revolutionising the way we connect - audio spaces.
One such platform making waves is Clubhouse, an app for drop-in audio chat that connects millions of international users. Launched in March 2020, the app opened up for Android users in mid-May 2021. Clubhouse offers a unique platform for spontaneous conversations, with users able to create rooms run by moderators, speakers, and listeners. The app aims to eliminate unwanted discrimination within the platform.
Another contender in the audio space is X Spaces, a more intimate and user-friendly way to incorporate audio into social media outreach. X Spaces, also known as Twitter Spaces, offers an easy-to-use voice capability that allows for personal conversations. Paul Armstrong, founder of HERE/FORTH, prefers X Spaces because of its respectful approach towards people's feelings.
For those looking to grow their brand, Gigi Robinson, a Gen Z influencer, suggests starting on audio spaces. She emphasises the importance of being genuine and testing the apps before joining conversations. To create a better profile on audio spaces, Gigi suggests including a clickable link with all of your info/portfolio items in it.
Gigi Robinson, known for her creative partnerships with A-List companies like Tinder, Abercrombie, Canon, and TikTok, has also found value in Clubhouse. She was introduced to the app by her friend and fellow freelancer Bryce Gruber, and they later formed a group called Mastering Media on Clubhouse, which discusses media and issues related to the freelancing life.
The world of audio spaces is not just limited to these platforms. Companies like mpWAV are at the forefront of innovation, showcasing their AI-powered hearing aid app ClearSense Audio at events like REHACARE 2025 in Düsseldorf. Industry gatherings by organisations like the Verband Deutscher Tonmeister (VDT) and collaborations involving ASTAT and Pikatron have also been held, featuring presentations and immersive sound events in 2025.
Lastly, Spotify Greenroom, a relaunched version of the Locker Room app, allows people to connect with artists and athletes. As audio spaces continue to grow, it's clear that they are becoming an essential part of the social media landscape.
For those looking to delve deeper into content production and development for audio spaces, Connect with a content strategist to learn how ClearVoice can help. Whether you're a freelancer, publicist, or brand, audio spaces offer a unique opportunity to connect with your audience in a new and engaging way.
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