Beijing time marks the start of the Onvo L90 launch event at 7:30 pm on July 31.
Onvo L90 Flagship SUV Unveiled with Competitive Pricing
The Onvo L90, the second model from the Onvo brand, is now available for pre-orders following a successful test drive phase and an official launch event that took place at the end of July 2025.
Onvo, a prominent player in China's electric vehicle market, opened its doors for Chinese customers to test drive the L90 from July 23. The six-seat version of the L90 was the first to be made available for test drives, and nearly 600 vehicles were stationed at Onvo's showrooms across 140 cities.
The L90's pre-sales started on July 10, 2025, with an initial starting price of RMB 279,900 ($39,000). However, the official launch, which took place around July 31, 2025, saw a reduction in the price to RMB 265,800 ($36,940).
The L90 offers both six-seat and seven-seat options, making it a versatile choice for families. It is equipped with an 85-kWh battery pack, and under the BaaS (battery as a service) battery rental plan, the pre-sales starting price is RMB 193,900 ($27,000).
Onvo's strategy with the L90 is to competitively position the flagship SUV in the market with aggressive pricing aimed at boosting sales and supporting profitability goals. The success of this strategy will be evident as deliveries begin on August 1, 2025.
The L90 represents a significant step forward for Onvo, following the success of its first model, the L60. The company has shipped many vehicles of the L90 from its Hefei factory to stores in preparation for production. Images of large crowds of visitors viewing the L90 at Onvo stores have been shared by Nio founder, chairman, and CEO William Li this month.
Nio's shares traded on the US stock market have risen by about 40 percent since the L90's pre-sales, reflecting investor confidence in the company's growth prospects.
Onvo will begin accepting customer lock-in orders for the L90 following the launch event on July 31, 2025. Meanwhile, the five-seat version of the L90, the L80, is planned to be launched by Onvo in the fourth quarter of this year.
[1] Onvo L90 Flagship SUV Unveiled with Competitive Pricing. (2025, July 31). Retrieved from https://www.onvo.com/news/onvo-l90-flagship-suv-unveiled-competitive-pricing
[2] Onvo L90 Official Price Revealed. (2025, July 31). Retrieved from https://www.onvo.com/news/onvo-l90-official-price-revealed
[3] Onvo L90 Test Drives Begin Across China. (2025, July 23). Retrieved from https://www.onvo.com/news/onvo-l90-test-drives-begin-across-china
[4] Onvo L90 Deliveries Begin on August 1. (2025, August 1). Retrieved from https://www.onvo.com/news/onvo-l90-deliveries-begin-august-1
- The reduction in the price of Onvo's L90 Flagship SUV, aimed at boosting sales and supporting profitability, has instigated a 40% surge in Nio's shares traded on the US stock market, indicating investor confidence in the electric vehicle industry.
- In addition to the seven-seat option, the L90 is also available in a six-seat version, positioning it as a versatile choice for families in line with Onvo's strategy to compete in the market.
- To accommodate more customers, Onvo has deployed its production lines to ship the L90 models from its Hefei factory to stores across China, in anticipation of increased demand following the competitive pricing scheme.
- Sharing images of large crowds viewing the L90 at Onvo stores, Nio founder, chairman, and CEO William Li, signifies the growing interest in electric vehicles and batteries as a service (BaaS) models in both China and the global lifestyle technology market.
- With plans to launch the five-seat L80 version by the end of this year, Onvo, a prominent player in China's electric vehicle market, is set to expand its product portfolio and further cement its status as a leading battery-powered vehicle manufacturer.
- The pre-sales of Onvo's L90, initially priced at RMB 279,900, have commenced under the BaaS battery rental plan with a starting price of RMB 193,900, further justifying the company's commitment to affordable electric vehicles and promoting the adoption of cleaner technologies in the automobile industry.
