Bid for a 1975 Honda CB750 at auction unsuccessful for the CEO of Ford, who made three attempts to secure the vehicle.
Ford CEO Jim Farley's Vintage Vehicle Pursuits: A Look at His Online Auction History
Ford CEO Jim Farley, known for his passion for cars and bikes, has made a name for himself in the world of online auctions. His latest acquisition, a 1972 DeTomaso Pantera, was successfully purchased on Bring a Trailer for $121,000. However, not every bid has been successful, as was the case with the 1972 Honda CB750, which he failed to win despite placing three bids.
The global premium auction platform for cars, Bring a Trailer, has been a regular haunt for Farley. His bidding history includes a variety of vehicles, such as the 1991 Ford Mustang LX 5.0 and the 1987 Ford Mustang GT. The 1958 Chevy Impala convertible and the 1991 Ferrari Testarossa, sold on SBX Cars for $148,000, are other examples of vintage vehicles that can be found on online auction sites.
Farley's bidding strategy remains undisclosed, but his statement about showing his hand too early and waiting until the end to bid suggests a potential approach. He admitted to not being a good negotiator when it comes to sales, which could explain his strategy in online auctions.
In the case of the 1972 Honda CB750, Farley made bids of $7,200, $7,500, and $7,800, but the motorcycle eventually sold for $8,500 following a flurry of last-minute bids. The specific reason for not winning the auction has not been detailed, but it is clear that Farley has a history of bidding on multiple vehicles through online auction sites.
Ford Authority reported that Farley has bid on over 30 vehicles on one online auction site, demonstrating his dedication to growing his collection. Despite his occasional losses, Farley's success in securing the DeTomaso Pantera is a testament to his determination and love for classic and vintage vehicles.
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