Billy Robbins assumes the Vice President position in Station Sales Operations at Sinclair
Sinclair, Inc. has announced the appointment of Billy Robbins as the Vice President of Station Sales Operations. In this newly created role, Robbins will lead the day-to-day sales efforts of AMP Sales and Marketing Solutions across Sinclair's broadcast stations.
Robbins, who has spent much of his career at Sinclair, brings extensive experience to this position. He most recently served as Vice President and General Manager of Sinclair's Baltimore stations, WBFF/WNUV/EBFF. Robbins joined Sinclair in 2003 as a General Sales Manager and was promoted to Station Manager and then Vice President/General Manager in 2021. He holds a Bachelor of Arts degree in Marketing Management from Baruch College in New York City.
Robbins' appointment is expected to significantly enhance Sinclair's sales strategies and operations. His clear track record of delivering results and his ability to align teams and streamline processes will be instrumental in evolving AMP Sales and Marketing Solutions to better meet client needs. By focusing on growth, efficiency, and innovation, Robbins aims to take Sinclair's sales operations to the next level, contributing to the company's overall growth and profitability.
However, Robbins has not yet shared any specific strategies for driving growth, improving efficiency, or streamlining operations in his new role. He has expressed excitement about helping shape the next phase of growth, collaboration, and innovation across Sinclair's markets.
Robbins will report to Sinclair senior vice president and chief revenue officer Ryan Moore. More information about the broadcaster can be found on their website. The TV Tech Newsletter, the professional video industry's #1 source for news, trends, and product and tech information, reported the appointment.
Robbins has a deep understanding of Sinclair's station operations, which will undoubtedly prove beneficial in his new role. He has not mentioned any specific goals for collaboration or innovation in his new position, but his enthusiasm for helping shape the future of Sinclair is clear.
As Sinclair continues to evolve its sales and marketing solutions, Robbins' leadership will be crucial in ensuring they remain competitive and responsive to market demands. The broadcaster's success in the coming years will, in part, depend on the effectiveness of its sales operations, and Robbins' appointment is a significant step towards improving this critical aspect of the business.
- In his new role as Vice President of Station Sales Operations, Billy Robbins will leverage his extensive experience at Sinclair, especially his leadership skills, to improve the broadcast station's sales strategies and operations, aligning teams and streamlining processes.
- The broadcast and media industry's leading news source, TV Tech Newsletter, reported the appointment of Billy Robbins, who will now lead AMP Sales and Marketing Solutions across Sinclair's broadcast stations.
- By focusing on growth, efficiency, and innovation, Billy Robbins aims to take Sinclair's sales operations to the next level, contributing to the company's overall growth and profitability, which is crucial for the broadcaster's success in the coming years.
- With the appointment of Billy Robbins, Sinclair is expected to leverage technology and resources to better meet client needs, streamlining their video content delivery over IP, such as ATSC, to offer improved media experiences.
- As Robbins takes on this new challenge, he will be working closely with Sinclair senior vice president and chief revenue officer Ryan Moore, focusing on improving the broadcaster's sales operations and ensuring they remain competitive and responsive to market demands.
