BMW unleashes its most potent vehicle yet, dubbed as "driving excitement" by its creator, Mr.
Revisiting BMW's "Sheer Driving Thrill" in the Electric Age
Step into the driver's seat as we delve into the contemporary interpretation of BMW's iconic slogan, "Sheer Driving Thrill," in the era of electric vehicles. The Munich powerhouse has always been cooking up thrills, and this slogan has been constantly refurbished through the years, blending multiple ad campaigns. did you know that the term "thrill" made its way into BMW ads as early as the '30s, later transforming into "for the joy of driving"?
In 1972, the statement we know today almost universally was adopted to promote BMW vehicles. Fast forward to 2025, and one example of continued evolution is the new XM series, which has solidified its position atop the high-performance luxury SUV segment. The family is trimmed down to two models: the XM Label, the flagship with an electrified V8 engine, and the XM 50e, powered by an electrified six-cylinder, which remains unchanged.
XM Label: The Epitome of BMW M Engineering
The XM Label epitomizes the pinnacle of BMW M engineering, showcasing an M HYBRID system that combines a 585 cc V8 engine and a 197 hp electric motor integrated into the 8-speed M Steptronic transmission. This powerhouse delivers an impressive combined output of 748 hp and 1,000 Nm of torque, making it the most powerful BMW series production vehicle ever! It astonishingly accelerates from 0 to 100 km/h in just 3.8 seconds and boasts a top speed of 250 km/h, which can be extended to 290 km/h with the optional M Driver's Package.
The XM Label boasts surprising efficiency for its segment with a combined consumption of 33.7 kWh/100 km and 2.3 l/100 km (12.8 l/100 km with empty battery) and CO2 emissions of 53 g/km (G/B CO2 class). It offers a maximum electric range of 76 km.
Design and Personalization
The XM Label also captures attention through its stylish design. Standout features include the optional BMW Individual Frozen Tanzanite Blue metallic paint, which elevates the vehicle's unique character. The BMW M front grille, adorned with an accent line, is available in high-gloss black, while the new "Welcome Light Animation" creates an even more enchanting ambiance when it's dark.
Standard amenities include 22-inch light-alloy wheels (style 922 M double-spoke, bi-color) with the option of 23-inch wheels (style 1096 M in black). Inside, the cabin can be outfitted with options like Individual Night Blue Merino leather, Black Merino with exclusive elements, or Silverstone Merino with Vintage Coffee Brown surfaces. Comfort cushions, coordinated with the upholstery, are now standard on all Merino leather variants.
Technology and Performance
The XM Label introduces an improvement in charging speed: the Combined Charging Unit of the M HYBRID system now supports AC charging up to 11 kW, optimizing battery charging times. Coupled with its 76 km electric range, this makes the vehicle ideal for both sports performance and daily zero-emission use.
Debut at the 24 Hours of Le Mans
The revamped BMW XM Label was unveiled on June 14, 2025, during the historic 24 Hours of Le Mans, where BMW M Motorsport competed with the BMW M Hybrid V8 in the FIA World Endurance Championship (FIA WEC), bridging the link between road innovation and racing.
XM 50e: Balance of Efficiency and Performance
The BMW XM 50e continues to offer an approachable alternative without sacrificing performance. With an electrified six-cylinder engine, it delivers a combined consumption of 32.0 kWh/100 km and 1.6 l/100 km (11.3 l/100 km with empty battery), CO2 emissions of 37 g/km (G/B CO2 class), and a maximum electric range of 80-86 km.
Prices in Italy
In Italy, the BMW XM Label retails starting at 185,600 euros, while the XM 50e starts at 137,500 euros. #VBTips
Insights: The BMW XM Label offers increased power compared to the XM base model, reaching a combined output of 748 hp and a maximum torque of 1,000 Nm. Performance-wise, it accelerates from 0 to 100 km/h in 3.8 seconds and boasts a top speed of 250 km/h. It charges at up to 11 kW and offers a maximum electric range of 76 km. The XM 50e delivers a combined consumption of 32.0 kWh/100 km, CO2 emissions of 37 g/km, and a maximum electric range of 80-86 km. Both models are updated periodically, with the latest versions featuring enhanced charging capabilities.
- In the electric age, the BMW XM Label, a symbol of BMW M engineering, boasts an average combined output of 748 hp with its M HYBRID system, integrating a 585 cc V8 engine and an electric motor, setting a new benchmark for electric-vehicle performance.
- Embracing contemporary lifestyles, the BMW XM Label offers a unique blend of gadgets and technology, such as 23-inch wheels and advanced charging capabilities that support AC charging up to 11 kW, making it an ideal choice for those seeking a balance between performance and everyday efficiency.
- As luxury cars evolve with technology, the BMW XM Label's electric range of 76 km and CO2 emissions as low as 53 g/km align with the growing preference for electric-vehicles, catering to the eco-conscious consumer without compromising on average power and performance.
