Boosting Apple's In-Store Shops before the Holiday Season
Apple and Target Strengthen Partnership with Enhanced Shop-in-Shops and Loyalty Perks
Target and tech giant Apple are fortifying their partnership, with over 150 Apple shop-in-shops now situated within Target stores—a tripling of locations compared to earlier this year. The collaboration initially began with just 17 locations in 2021.
These shop-in-shops feature Apple-trained Target tech consultants and double the space dedicated to Apple products, as per Target's announcement. Jill Sando, Target's chief merchandising officer, depicted the Apple shops as part of a series of "branded, immersive retail experiences" that Target has been developing in recent years, along with its collaborations with organizations such as Ulta Beauty, Disney, and Levi's.
An essential component of the expanded partnership with Apple includes four free months of Apple Fitness+, the tech company's subscription app providing workout videos and audio, for members of Target's loyalty program, the Target Circle. Starting in November, Target Circle members will also benefit from complimentary trials of other Apple services, including Apple Music, Apple TV+, Apple Arcade, and iCloud+. These trial offers expire in September 2023.
While the precise timeline for the expansion of Apple shop-in-shops in Target and the details of the benefits they provide have not been explicitly provided, it is evident that both companies aim to leverage technology and loyalty programs to enhance customer engagements.
- The enhanced partnership between Apple and Target has introduced four free months of Apple Fitness+, a subscription app offering workout videos and audio, for Target Circle members.
- Apple and Target have increased the number of Apple shop-in-shops within Target stores, which are recently doubling the space dedicated to Apple products.
- The retail industry has seen Target's collaboration with tech giant Apple extend to include various Apple services such as Apple Music, Apple TV+, Apple Arcade, and iCloud+.
- The tech industry collaboration between Apple and Target has been articulated by Target's chief merchandising officer, Jill Sando, as part of a series of immersive retail experiences targeting customer engagement.
- The industry of finance, represented by subscription services, plays a significant role in the strategic collaboration between Apple and Target, aimed at attracting and retaining loyal customers.
