Buyout Announced: Gamefound Acquires Indiegogo, Original Crowdfunding Pioneer
Gamefound, a leading tabletop crowdfunding platform founded in 2016, has made a significant move by acquiring Indiegogo, a 17-year-old crowdfunding site with an expansive global community of 38 million members and nearly $3 billion raised over the years [1][2][4].
This acquisition is set to reboot and elevate the crowdfunding experience by integrating Gamefound’s advanced technology into Indiegogo. The combined platform will offer creators and backers improved tools such as over 20 payment options, a full-featured mobile app, built-in marketing tools, and advanced pledge management systems [1][2].
Creator-Friendly Terms and Pricing
The acquisition will also introduce more creator-friendly terms and pricing. Indiegogo will adopt Gamefound’s flat 5% fee structure, allowing creators to retain more funding [1][2]. This move is expected to encourage more creators to launch their projects on the platform.
Expanded Discoverability
Gamefound's tabletop campaigns will become accessible via Indiegogo, while both sites will continue operating independently in the near term—Gamefound focusing on tabletop games and Indiegogo on tech, film, and other creative projects [1][2][4]. This cross-platform discoverability will expose Gamefound creators to a broader audience, increasing their project visibility.
Enhanced Backer Experience
The integration will also enhance the backer experience by enabling login with either platform’s credentials and providing a seamless, streamlined interface backed by multilingual support, instant payments, and industry-leading pledge management tools [2][4]. This will make the crowdfunding process smoother and more convenient for backers.
A More Innovative and Creator-Centric Platform
The combined platform aims to create a more transparent, innovative, and creator-centric crowdfunding environment, positioning it as a more formidable competitor to Kickstarter [1][2][3]. Julie dePontbriand, CEO of Indiegogo, believes that the acquisition will make crowdfunding more innovative, creator-friendly, and exciting [5].
Marcin Świerkot, CEO of Gamefound, is proud of his tech team's focus and discipline, and he believes that their unrivaled technology will be a game-changer for Indiegogo [5]. The integration is expected to improve the overall crowdfunding experience without disclosing specific details about the terms of the acquisition [5].
In summary, the acquisition aims to reboot and elevate crowdfunding by connecting a large, diverse community with state-of-the-art technology, offering creators smarter tools and better terms, and giving backers easier support and enhanced campaign visibility [5]. The integration is set to make the platform more exciting, innovative, and creator-friendly.
The integration of Gamefound's advanced technology into Indiegogo will offer creators and backers improved tools like over 20 payment options, a full-featured mobile app, built-in marketing tools, and advanced pledge management systems. The combined platform will introduced more creator-friendly terms and pricing, allowing creators to retain more funding with Indiegogo's adoption of Gamefound's flat 5% fee structure.
