CapCo PR CEO Uses 39 Seconds to Pitch on the Go
Chicago-based CapCo PR CEO, Jim Capalbo, has found success using an innovative tool called 39 Seconds. This platform enables him to send personalized, engaging video pitches to busy journalists and decision-makers, even when on the go.
Capalbo discovered 39 Seconds through its founder, Adam Hollander, and has since made it his go-to tool for advertising and marketing. The platform's portability allows him to record and send pitches effortlessly, even from remote locations like coffee shops.
39 Seconds helps Capalbo stand out in the crowded digital space. Its unique concept and Twitter/X integration have the potential to go viral, as Capalbo believes. The tool also offers a win-win situation: recipients are paid a small bounty for providing feedback on the videos they watch.
Capalbo finds 39 Seconds more engaging and less intimidating than traditional phone pitching. He typically receives a reaction from about one in six pitches he sends out, demonstrating its effectiveness. He uses the platform daily, particularly for high-priority pitches, to build relationship tips and earn trust with his contacts.
39 Seconds has proven to be a valuable asset for Jim Capalbo and CapCo PR. By leveraging this tool, Capalbo can effectively reach out to hard-to-reach contacts, build relationship tips, and earn trust, all while standing out in the competitive digital landscape.
