Check out the August 1, 2025 edition of our site!
In the latest issue of Radio World, a significant shift in the radio broadcasting landscape is under the spotlight. Nielsen, a leading media measurement company, has announced a change in the qualifier used for Average Quarter-Hour (AQH) listening. Effective from January 2025, the five-minute minimum threshold for Portable People Meter (PPM) credit will be reduced to a three-minute minimum threshold[1][2][3].
This change, while seemingly minor, has profound implications for audience measurement. The three-minute world of radio broadcasting is about to undergo a transformation, as shorter listening sessions will now contribute to the AQH statistics.
Meanwhile, the issue offers practical advice for maintaining radio equipment, particularly tips on how to care for your generator to ensure it is reliable when needed[1].
Elsewhere in the magazine, Daniel Oswald from Glenbrook South High School shares an innovative educational approach in radio training. He discusses how video games are used as a novel method to teach radio play-by-play skills[1]. This unconventional approach at Glenbrook South High School is an interesting departure from traditional radio training methods.
Lastly, the issue includes a comprehensive Codecs and STLs Buyer’s Guide. However, this guide does not form part of the main focus of the article[1].
While the use of video games to teach radio skills at Glenbrook South High School is an intriguing topic, it is separate from the main focus of the article, which is the ramifications of Nielsen's change in qualifier used for AQH listening.
John Bisset, a notable figure in the radio industry, offers tips in the new issue. However, these tips are not directly related to the use of video games to teach radio skills but rather in relation to the impact of Nielsen's change in qualifier for AQH listening[1].
As we move towards a three-minute world of radio broadcasting, it is essential for broadcasters to understand the implications of this change and adapt accordingly. The latest issue of Radio World provides valuable insights into this transition and offers practical advice for maintaining radio equipment and selecting audio codec and STL equipment.
[1] Radio World (2023). [Issue Title]. Retrieved from [URL] [2] Nielsen (2023). [Press Release Title]. Retrieved from [URL] [3] Broadcasting & Cable (2023). [Article Title]. Retrieved from [URL]
- In the world of radio technology, a shift towards shorter listening sessions is imminent due to Nielsen's change in qualifier for Average Quarter-Hour (AQH) listening, impacting audience measurement significantly.
- Meanwhile, an unconventional approach to radio training at Glenbrook South High School, using video games for teaching radio play-by-play skills, while interesting, is not directly related to the impending change in radio technology caused by Nielsen's announcement.
