Clay's identity for the estate planner wealth brand highlighted in The-Brand Identity magazine.
Wealth's Rebranding: A Blend of Tradition and Innovation
San Francisco-based UI/UX design agency, Clay, has partnered with personal finance and estate planning startup, Wealth, to reimagine the brand's identity. The collaboration, which has been featured on The-Brand Identity, aims to simplify and secure the estate planning process while making it accessible and warm.
The new visual identity created for Wealth is both familiar and forward-thinking. Neue Haas Unica Pro, a versatile sans serif font, was paired with Reckless to create a balance between modernity and classic appeal. Illustration played a pivotal role in shaping Wealth's brand identity, with soft, graceful shapes incorporated to infuse warmth and humanity into the estate planning process.
Clay's expertise lies in delivering premium, polished digital experiences to startups and large enterprises alike. Their services encompass UI/UX design, branding, motion design, front-end development, and building scalable design systems. By working closely with Wealth's team, they translated the startup's vision into a brand experience that underscores the blend of tradition and innovation.
The brand's wordmark was set in lowercase to underscore this balance, while the illustration system reflects a gentle and approachable tone. To foster a sense of connection and trust, the illustrations invite users to engage with the product on a more personal level. The collaboration between our company and Wealth has been successful in paving the way for a more empathetic approach to financial management.
Stay tuned for further updates as we continue our work with Wealth. By embracing warmth and accessibility, we have not only reimagined the estate planning process but also set a new standard for personal finance brands.
[1] Clay's website [2] Clay on Dribbble [5] Clay's client reviews
- The collaboration between Clay and Wealth marks an innovative approach in personal finance, blending traditional estate planning with modern technology.
- The reimagined brand identity of Wealth, built by Clay, showcases a balance between classic appeal and contemporary technology, setting a new standard for personal finance brands.
