Collaborates with Optimove to Supply Immediate Fan Interaction Services in Live-Time
Leading Sports Engagement Analytics Provider, Are You Watching This?!'s (RUWT), has announced a strategic collaboration with Optimove, the leader in Positionless Marketing. This partnership aims to revolutionize event-driven marketing in the sports industry.
RUWT's technology, integrated with Optimove's CRM Marketing Hub, empowers operators and sports media companies to deliver timely, emotional engagement to users. Through pre-integrated Excitement Analytics, the platform identifies pivotal moments in games—such as overtime, no-hitters, and major upsets—triggering contextual push notifications and personalized marketing campaigns.
A notable addition to the partnership will be Optimove's access to MetaBet Odds. This feature allows operators and sports media to display live betting lines to customers, enhancing the betting experience further. With RUWT's data feed and Meta Odds embedded into Optimove's platform, real-time, personalized interactions with fans become instantaneously more impactful.
Mark Phillip, founder of RUWT, expressed his excitement, stating, "By partnering with Optimove, they can better serve their network by aiding marketers to connect with users at the most impactful moments. Our Excitement Analytics tool pinpoints when sports events reach their peak of intrigue, driving users to action—boosting engagement, loyalty, and revenue."
Adi Dagan, Senior Director of Partnerships at Optimove, shared his thoughts, "We're excited to partner with Are You Watching This?! - a pioneer in real-time sports excitement. Their data is unparalleled, and by combining it with Optimove's marketing platform, we unlock a new level of contextual, fan-first engagement. Together, we offer operators the power to connect with players at the moment excitement strikes, driving loyalty and lifetime value."
The synergy between RUWT's real-time analytics and Optimove's marketing capabilities promises a more engaging and dynamic sports betting experience. This strategic collaboration places both RUWT and Optimove at the forefront of event-driven marketing, enhancing fan experiences across multiple platforms.
- In the sphere of finance, this strategic collaboration between RUWT and Optimove, two industry leaders, signifies a significant investment in the future of event-driven marketing in the sports business.
- This partnership, unique in the world of technology, is poised to redefine the sports industry by merging RUWT's real-time analytics with Optimove's marketing platform, promising a revolutionary, fan-centric and engaging sports betting experience.
