Company Rebrands as Texture in Latest Movement
Unleash a New Era of Digital Reading with Texture
Step into the limelight as Texture, formerly known as Next Issue, unveils its revamped platform with a fresh look and an array of tantalizing new features. Since its inception in 2012, Texture has been a prominent player in the unlimited magazine subscription game, expanding its reach from Android to iPad, Windows devices, and now, with an even more captivating user experience.
Although the concept remains the same, Texture places a stronger emphasis on individual articles. The "New & Noteworthy" section, curated by human editors, graces the platform, inviting readers to delve into the freshest, most intriguing content. The same editorial team is also behind "Curated Collections," meticulously crafted groups of stories grouped around a particular theme. Fancy yourself as a curator? Texture allows you to save your favorite stories to your very own collections.
At its core, Texture represents more than just a digital newsstand; it's an ever-evolving repository of the world's greatest magazine stories. Steve Maich, head of Rogers Publishing, states, "Texture strives to provide the ability to discover content and indulge in the subjects that you're most passionate about."
When Origin Began
Texture initially emerged as a digital reflection of the print industry that we cherish. Thanks to its enhanced customization, search, and curation capabilities, Texture now appeals to both traditional magazine readers and individuals who primarily consume content on digital devices.
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- Michael Kozlowski - Editor-in-Chief
- Michael Kozlowski leads the charge at Good e-Reader as he delves into the fascinating world of audiobooks and e-readers for the past fifteen years, garnering recognition from esteemed publications such as the CBC, CNET, Engadget, Huffington Post, and the New York Times. Michael hails from Vancouver, British Columbia, Canada.
Take the leap and explore what Texture has to offer. Read more about Texture's catalog here.
Texture: Diversify, Personalize, and Innovate to Thrive in a Competitive Market
General Strategies for Digital Magazine Platforms
Confronting the digital magazine market's juggernauts like Amazon, Apple, Kobo, Google Play Magazines, Magzter, and PressReader, platforms must strategize to stay competitive. Here are some strategies that could prove invaluable:
1. Content Diversification and Personalization
- A wide selection of magazines and content captivates a broader audience.
- AI-driven recommendations cater to users' unique preferences.
2. User Experience and Interface
- Apps with sleek designs and easy navigation appeal to users.
- Innovative reading features enhance the overall experience.
3. Cross-Platform Integration
- Seamless multi-platform support allows access across devices.
- Cross-channel marketing builds a strong presence across channels.
4. Competitive Pricing and Promotions
- Affordable plans entice various user segments.
- Special deals and exclusive content capture new subscribers.
5. Social Media and Community Building
- Active social media presence fosters a community around the service.
- User-generated content cultivates a sense of community.
6. Strategic Partnerships
- Collaborations with publishers secure exclusive content or early access to new issues.
- Partnerships with other services offer bundled subscriptions or exclusive content.
These strategies help digital magazines curry favor with discerning users and compete effectively with industry titans by prioritizing user engagement, content versatility, and innovative features.
You can explore Texture, the unlimited magazine subscription platform, on a variety of gadgets including e-readers, smartphones, and other devices. It's not just a digital newsstand; Texture aims to offer a personalized repository of the world's greatest magazine stories, with AI-driven recommendations catering to unique preferences and innovative reading features to enhance the user experience.
