Corefy Revolutionizes Payment Routing for E-commerce Success
Corefy, a leading payment orchestration platform, is transforming the way businesses approach payment routing. By analysing and optimizing routing rules, Corefy helps maximize performance and adapt to market changes, ensuring businesses thrive in the competitive e-commerce landscape.
At the heart of Corefy's platform lies payment routing, the process of determining the most effective way to send each transaction. Instead of relying on a single gateway, Corefy considers various acquirers, processors, and providers to pick the route most likely to succeed.
Corefy's payment routing optimization strategies are multifaceted. They include optimization by fees, conversions, balances, weightings, and turnover volumes. By combining these strategies, Corefy enables businesses to adapt to different models, volumes, or regions more effectively.
The platform draws on a combination of rules and live data points such as card type, issuing bank, currency, transaction amount, customer location, or past provider performance. This data-driven approach aims to maximize approval rates while keeping costs low, transactions fast, and systems reliable.
For high-volume businesses, even a small percentage improvement in approvals or costs can translate into millions in saved revenue. Payment routing, as facilitated by Corefy, matters because it can make or break a business's bottom line by reducing costs, boosting conversions, and managing risk. By embracing payment routing analytics, businesses can unlock new levels of efficiency and profitability.
