Ready to revolutionize the textile industry? Here's the scoop!
Cotton suppliers Target, FibreTrace, and Cargill team up to certify the authenticity of raw cotton materials.
Textile tech powerhouse FibreTrace has teamed up with food titan Cargill and retail giant Target to bring you a game-changing solution: real-time tracking of cotton gin fibers! According to the hot off the press release, this partnership aims to trace an impressive 50,000 metric tons of raw cotton, both from the USA and Brazil, through the use of state-of-the-art luminescent pigments that create a unique fingerprint for each batch.
These special pigments will mark the cotton across the globe, making it possible to track the fiber's journey throughout the supply chain. Mitch Standen, FibreTrace's American head honcho, expressed enthusiasm for this collaboration, stating it's all about delivering innovation, transparency, and fiber integrity.
Target is excited about this partnership as it will help them speed up their sustainability goals, as outlined in their latest sustainability strategy. The retailer is on a mission to meet responsible sourcing commitments for various materials such as cotton, palm oil, forest-based products, coffee, and seafood, with their suppliers.
Bill Foudy, Target's senior vice president and president of Owned Brands, emphasized that achieving full visibility over the origin of the cotton used in their products is a top priority. FibreTrace's technology combats greenwashing and supports sustainability claims by ensuring that products labeled as sustainably sourced can genuinely be verified as such.
The fiber integrity tech fosters accountability throughout the global textile supply chain, increasing the value of digital-only traceability solutions. FibreTrace's technology works by adding patent luminescent pigments into raw cotton during ginning. Upon scanning a pigment, it can be tracked throughout the supply chain, easily identified and verified on-site.
Danielle Statham, FibreTrace's brilliant founder, expressed hope that their partnership inspires a wave of change across the industry, demonstrating to other companies what could be achieved. As companies focus more on sustainable sourcing options, innovative solutions like FibreTrace's have become increasingly popular.
For example, Lululemon and Samsara Eco recently reached a significant milestone in textile recycling, introducing an enzymatically recycled nylon 6,6 product. Another industry giant, Under Armour, teamed up with chemical and materials company Celanese to create a spandex alternative called . This alternative performs like regular elastane, but it's made from recyclable elastoester polymers, showing how powerful innovation and sustainability can be!
With this groundbreaking partnership, FibreTrace, Cargill, and Target are setting the stage for a more transparent, accountable, and eco-friendly textile industry. Here's to a bright future where the love for the environment shines just as bright as those luminescent pigments! 🌱🚀
- In collaboration with Cargill and Target, FibreTrace introduces a revolutionary tracking system for cotton gin fibers, aiming to trace 50,000 metric tons across the USA and Brazil using advanced technology.
- Mitch Standen, FibreTrace's American CEO, is thrilled about the partnership, citing innovation, transparency, and fiber integrity as key benefits.
- Target, with its commitment to responsible sourcing, sees this collaboration as a crucial step towards meeting goals for materials like cotton and palmoil.
- The retail giant emphasizes the importance of full visibility over the origin of cotton, combating greenwashing and supporting sustainability claims.
- FibreTrace's technology, using patent luminescent pigments, offers accountability across the global textile supply chain, increasing the value of digital-only traceability solutions.
- Danielle Statham, FibreTrace's founder, hopes the partnership inspires industry-wide change, demonstrating the potential for sustainable solutions in the textile sector, similar to those recently introduced by companies like Lululemon and Under Armour.
