Customer community shifts from Advice Group to Bakeca.it, driving change
Bakeca.it: From a Student Rentals Platform to a Thriving Classified Ads Website
Bakeca.it, a classified ads website, was born in Turin, Italy, in 2005, the brainchild of entrepreneur Paolo Geymonat. Initially, the platform focused on student rentals, but over the years, it has evolved significantly, transforming into an intelligent classified ads platform catering to a wide range of categories.
One of the turning points in Bakeca.it's journey was the integration of artificial intelligence (AI) into its product development and site management. This move enabled the platform to improve user experience and scalability, paving the way for its substantial growth.
Today, Bakeca.it boasts an impressive user base of 3 million unique users, generating over 5 million monthly visits. The platform hosts over one million active ads and registers an annual growth of 15% in the job segment. With a user-centric approach, Bakeca.it maintains a monthly user retention rate of 50%.
The platform's revenue is based on B2B services, and it is projected to have a turnover of 5 million euros by 2025. Bakeca.it is now an important point of observation on the labor market, offering a wealth of insights into consumer behaviour and trends in the classified ads sector.
In 2005, Paolo Geymonat employed an unconventional promotional strategy for Bakeca.it. He parked a yellow school bus, reminiscent of the one from The Simpsons, in front of Italian universities. This eye-catching tactic helped create a buzz around the platform and attracted the attention of students and academics alike.
Bakeca.it's journey from a simple digital bulletin board to a thriving classified ads platform is a testament to its adaptability to digital trends and its ability to meet the evolving needs of Italian consumers. As it continues to grow and innovate, Bakeca.it remains a significant player in the Italian classified ads market.
- Paolo Geymonat, the founder of Bakeca.it, realized the potential of technology in expanding the business and aimed to integrate it into the platform's operations early on.
- In addition to accommodations, the platform's offerings have expanded over the years to include job listings, making it a versatile resource for users in finance, work, and various business sectors.
