Daily Gamers: Percentage of Individuals Engaging in Gameplay Each Day Revealed by Researchers
Tackling Sports Betting: Insights from TGM Research
It turns out that TGM Research has dug deep into the world of sports betting! Here's the scoop.
When it comes to sports betting, both online and offline, the initial spark and the second flame revolve around similar percentages — 21%. Yet, an overwhelming 80% of enthusiasts favor the cyber realm.
Interestly, 15% of bettors and casino game lovers pick "once a week," while "once a month" attracts 9%. Interestingly, 22% of casino goers and 20% of bettors fancy several spins a month. Approximately 14% and 13% take on the game several times a year, with "once a year" chosen by 3% and 4%, respectively. On the occasional side, 7% and 12% tread lightly.
Young adults, aged 25-34, are frequent players. The 35-44 age group comes in a close second. Within the 30-40 age bracket, "live" bets, those made during the event, are growing in popularity.
Securing the coveted jackpot drives most respondents, with men addicted to the thrill and women lured by the social aspect and wide selection of games.
The research was based on a worldwide online survey, carried out among 18 to 55-year-olds from 34 countries, totaling 8926 participants.
Now, while TGM Research’s findings specifically on sports betting trends and demographics might be limited, a sneak peek into broader industry trends has been dished out. Here’s a sneaky look:
- Gamification: In a bid to keep players engaged, gamification is being integrated into sports betting platforms, transforming the experience into one that's interactive and fun[1].
- Africa's Rising Scene: Africa is experiencing an impressive sports betting boom, in part due to rising mobile penetration and connectivity[1].
- Frequency and Accessibility: The increase in online betting worldwide is highly linked to the widespread use of smartphones and affordable data plans, making betting a regular pastime for many[5].
- Age Groups and Motivations: While details on specific age demographics may be missing, the appeal of sports betting stretches across a broad age range, with motivations largely revolving around money, excitement, and social interaction[5].
- Nigeria's Market: Betting in Nigeria is on a roll, with over half of gamblers staking their claims in sports betting, and mobile devices being the main gateway to these platforms[5].
As for global online sports betting, it's expected to surge from 127.8 million users in 2024 to a whopping 156.9 million in 2025[2]. Mobile devices are the preferred choice for online gambling, hands down[2]. Projections for growth are particularly strong in Africa and Mexico, thanks to escalating mobile accessibility in these countries[4][5].
While the data from TGM Research on specific sports betting trends and demographics might still be under wraps, these broader industry insights give us a pretty good idea of the gaming world landscape. So, get ready to roll the dice and spin those wheels!
- In an attempt to retain player engagement, the integration of gamification is becoming prevalent in sports betting platforms.
- Africa's sports betting industry is undergoing an impressive boom, largely due to rising mobile penetration and connectivity.
- The surge in online betting worldwide is strongly linked to the widespread use of smartphones and affordable data plans, making betting a frequent pastime for many.
- Across various age groups, the appeal of sports betting lies in factors such as money, excitement, and social interaction.
