Datasembly has been acquired by SPINS, a leading information services and solutions provider in the natural, organic, and specialty products industry.
In a groundbreaking move, data and analytics provider SPINS and real-time pricing intelligence firm Datasembly have joined forces to deliver a unified platform for CPG brands and retailers. This partnership aims to redefine the standards of pricing intelligence, empowering partners with mission-critical insights to operate, innovate, and grow.
Datasembly, renowned for its hyper-local data collection, provides weekly changes in pricing, promotions, and assortment insights across over 200 retail banners and 150,000 stores in the U.S. This data, which forms the Grocery Price Index™, offers timely, actionable information about local and competitive market dynamics.
On the other hand, SPINS complements this by offering performance solutions aimed at accelerating growth and deepening customer loyalty. With a focus on values-oriented consumer segments, SPINS provides complete cross-channel visibility by integrating natural, regional, conventional, and specialty retail data. This granular view of product attributes such as claims, certifications, and positioning enables CPG brands to uncover drivers of growth and benchmark competition effectively.
Together, the combined offering delivers real-time CPG pricing, promotion, and assortment intelligence with granular, hyper-local data and category-level product insights across multiple retail channels. This combination supports CPGs in optimizing shelf presence, promotional effectiveness, assortment decisions, and innovation strategies with a data-driven approach.
Jay Margolis, CEO of Chicago-based SPINS, highlighted the need to track pricing dynamics, competitive shifts, and promotional activity with speed, depth, and clarity. He stated, "The need has never been greater."
The partnership extends beyond pricing intelligence. SPINS and Stackline have collaborated to address common blind spots for brands selling across multiple channels by enhancing omnichannel visibility. SPINS has also recently acquired Lucky Labs, a digital technology company known for its product locator platform. This acquisition aims to connect values-driven consumers with beauty and wellness brands, both online and in-store.
Datasembly's CEO and co-founder, Ben Reich, emphasized the company's mission to provide complete and transparent access to pricing data to transform brand and retailer operations. He believes that this collaboration will bring Datasembly's real-time capabilities to a wider range of partners.
In an exclusive interview, Scott Dicker from SPINS discussed natural product trends at the Newtopia show. Meanwhile, Datasembly has introduced three market intelligence solutions, but the details of these solutions were not provided in the given context.
In summary, the integration of SPINS and Datasembly offers a comprehensive solution for CPGs, providing real-time pricing, promotion, and assortment intelligence with granular, hyper-local data and category-level product insights across multiple retail channels. This partnership aims to maximize shelf success and market innovation.
Technology plays a pivotal role in this partnership, as SPINS leverages data-driven performance solutions to accelerate growth and deepen customer loyalty. On the other hand, Datasembly's hyper-local data collection provides weekly changes in pricing, promotions, and assortment insights, which forms the Grocery Price Index™. This fusion of technologies supports CPG brands in optimizing their operations, innovation strategies, and market positioning with a data-driven approach.
