Day Two Highlights from CES: Honda, Lamborghini, LG, Bmmpr, ThunderX, BlackBerry, VinFast, and Hyundai's Auto Showcase
CES 2024, the world's most influential tech event, showcased a plethora of innovative advancements in the automotive industry. Here are some of the key announcements and developments that grabbed the spotlight.
BlackBerry and Partners Shine at CES2024
BlackBerry made a significant impact at this year's event, with Stellantis announcing the use of the QNX Hypervisor and Foxconn unveiling their adoption of the BlackBerry IVY platform. These collaborations underscore BlackBerry's commitment to enhancing the safety, security, and performance of connected cars.
LG Display's Innovative LCD Wins Award
LG Display's 57-inch Pillar-to-Pillar (P2P) LCD was honoured with a CES 2024 Innovation Award, recognising its groundbreaking design and technology.
ThunderX Introduces RazorDCX Tarkine
ThunderX launched the RazorDCX Tarkine, a cockpit-driving domain controller solution with hardware and software integration. This innovative product is expected to revolutionise the in-vehicle computing experience.
Automobili Lamborghini's Telemetry X and Co-MLOps Project
Automobili Lamborghini presented Telemetry X, an innovative 'track connectivity' concept, at CES 2024. Meanwhile, TIER IV started the Co-MLOps project, a significant step towards collaborative machine learning in the automotive sector.
Other Notable Announcements
Besides the aforementioned companies, numerous others made announcements or advancements related to autonomous vehicles. For instance, Zoox launched robotaxi services in Las Vegas, while Waymo expanded its autonomous fleet and facilities. May Mobility partnered with Lyft and others for robotaxis, and Oxa expanded its use of Nvidia AI technology for autonomous logistics. Aurora Innovation is aiming for driverless runs in 2024 with its advancements in autonomous truck software.
Cognizant Cars and Hyperpersonalized Experiences
Bmmpr's 1967 Mustang Fastback named Lightning, a cognizant car using Bmmpr's state-of-the-art technology, was another standout at the event. Mercedes-Benz showcased a hyperpersonalized experience and MBUX SOUND DRIVE, promising a unique and immersive in-vehicle audio experience.
Electric Vehicles and Motion Technology
Hyundai Mobis unveiled the MOBION EV equipped with the next-generation 'e-Corner System' motion technology at CES2024. VinFast introduced the VF 3 min-eSUV and the electric VF Wild Pickup Truck, expanding their electric car portfolio.
Honda's New Global EV Series and Kia's Connected HomeTM
Honda introduced the "Honda 0 Series," a new global EV series at CES 2024, with the Honda 0 electric car saloon coming in 2026. Kia America unveiled the Kia Connected HomeTM, a two-story oasis powered by the Kia EV9, offering a glimpse into the future of smart homes integrated with electric vehicles.
Mobileye's Key Platforms
Lastly, Mobileye showcased three key platforms at CES2024, further solidifying their position as a leader in automotive technology. These advancements underscore the exciting future ahead for the automotive industry, with CES 2024 serving as a platform for groundbreaking innovations.
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