Digital Art Space Artechouse Assists Pantone in Revealing Colors of the Year for 2021
In a captivating collaboration, Artechouse has partnered with the Pantone Color Institute for the second consecutive year to present an immersive digital art installation celebrating the 2021 Colors of the Year. The installation, which is housed within the century-old repurposed boiler room of Manhattan's Chelsea Market, invites visitors to explore the properties of the two hues that share the title of Pantone's 2021 Colors of the Year.
The art installation, a product of Artechouse, transports viewers into a vibrant world designed to evoke feelings related to the winning colors. The exact name of the digital art space presenting this collaboration was not specified in the available search results.
The Pantone Color Institute made the announcement of the 2021 Colors of the Year within the immersive art installation itself. The two hues that share the title are yet to be disclosed publicly, but Artechouse is already hard at work exploring the properties of these colors in each experience they have planned over the course of the next year.
In addition to the installation, Artechouse has a slate of other visuals planned to commemorate the selection. One of these visuals is a mobile augmented reality experience, offering an innovative way for viewers to engage with the colors beyond the physical space of the installation.
Artechouse, located within the heart of Manhattan's Chelsea Market, has made a name for itself as a digital art space that pushes the boundaries of traditional art forms. By partnering with the Pantone Color Institute for a second year, Artechouse continues to demonstrate its commitment to innovation and creating immersive, thought-provoking experiences for its audience.
