Digital Real Estate Service Unveiling by Union Investment
Union Investment Real Estate Digital, a tech subsidiary founded by Union Investment, has launched an innovative app called 'Run this place'. The app, designed by realtors, provides a wide range of digital services for real estate users, aiming to enhance user experience and create added value beyond tenants.
Lars Scheidecker, CEO of Union Investment Real Estate Digital, stated that 'Real estate is in competition for users - among themselves, with co-working providers or increasingly with home offices.' While he didn't specify the exact nature of the added value, he mentioned that the app will offer services such as booking parking spaces and workstations.
The 'Run this place' app is initially scheduled to launch for three office objects from Union Investment's real estate portfolio: Emporio and the Centurion Commercial Center in Hamburg, and the office complex Step 6 in Stuttgart. More objects are expected to follow in the near future.
The service is part of Union Investment Real Estate Digital's strategy to create value for real estate users beyond tenants. The company believes that real estate investors typically end value creation with tenants, and they aim to extend this value creation to a wider range of users.
'Run this place' is designed to create added value for all interest groups around a property. The app offers comprehensive digital services for real estate users, including object-related services around work and daily life. The service is intended to make offices more attractive in the post-pandemic world where space will become a crucial factor, according to Union Investment Real Estate Digital.
While the CEO of the subsidiary founded by Union Investment Real Estate Digital is not explicitly mentioned in the provided search results, it is clear that Union Investment Real Estate Digital is committed to leveraging technology to improve the real estate industry and provide better experiences for its users. The launch of the 'Run this place' app is a testament to this commitment.
