Discussion with Pragmatic Solutions' Ashley Lang: Exclusive Q&A Session in iGaming Industry
Hey there! Let's get straight to the juicy bits with another fascinating chat with Ashley Lang, the CEO of Pragmatic Solutions, a cool iGaming company. Ashley pulled back the curtain on their Player Account Management (PAM) platform, CPU model, and client relationships in this interview with TheGamblest:
TheGamblest: What's the secret sauce for operators when evaluating their platform strategy?
Ashley: Well, it's all about a clear, long-term vision. Operators need to map out their business plans - jump on new markets, grow pretty quickly, and offer a killer player experience. Once they've set their sights, they've got to pick a platform that'll not only handle the heavy lifting today but also scale up without breaking a sweat for the future. A strong, agile platform strategy is the key to success in a cut-throat market.
TheGamblest: What's the low-down on the options available for iGaming operators when it comes to platforms? And what makes the "CPU model" stand out?
Ashley: There are three routes operators can go when picking a platform. Building in-house gives them total control and customization, but it's a pricey, complex, and resource-heavy endeavor.
Licensing third-party platforms is quicker and cheaper, but rigid frameworks can make it hard to stay flexible and innovative.
That's where Pragmatic's hybrid approach – the CPU model – really shines. We've designed the PAM to be the Central Processing Unit of an operator's tech stack, handling core operations while allowing easy integration with both in-house and third-party systems through open APIs. This setup keeps things agile, so operators can chase their dreams without being penned up.
TheGamblest: Why is Player Account Management (PAM) so vital in online gaming and betting?
Ashley: The PAM is the beating heart of any online gaming business. It takes care of everything from user journeys and payment flows to security, compliance, and data management. While operators may work with tons of content, payment, or CRM providers, their PAM stays put. It's like the one true constant in a dynamic world. Choosing the right PAM is essential for building a reliable, scalable, and future-ready business.
TheGamblest: In what ways does the CPU model help operators connect to the best tools for their biz?
Ashley: It's all about having the freedom to innovate without being stuck in a box. The CPU model's there to help operators integrate the right tools at the right time, without any delays or limitations. With a shared master codebase and room to customize, operators benefit from quicker time-to-market, reduced development costs, and the luxury to focus internal resources on areas that drive true competitive edge. It ensures they stay connected to the tools that drive performance and growth.
TheGamblest: How much importance do client relationships and support play when selecting a platform partner?
Ashley: They play a colossal role. Operators need to sniff out providers that support their clients, not just during the launch, but throughout the entire partnership. A stable, happy client base shows that a platform's trustworthy and reliable.
Pragmatic Solutions is the cherry on top when it comes to client support. We haven't lost a single client, and that's pretty cool. Our clients are long-term, successful, and downright loyal – and that speaks volumes. We take immense pride in that.
We've also got a knack for smoothly transferring clients from other platforms to ours. Our retention record is a testament to the quality of our tech and the strength of the relationships we build. We believe in earning loyalty every day by delivering real value, staying responsive to operator needs, and never getting complacent.
TheGamblest: How does Pragmatic Solutions help operators integrate AI technology?
Ashley: Our platform's flexible as hell, designed to work seamlessly with advanced AI capabilities. Operators can integrate AI tools that best suit their strategy, with no vendor lock-ins or restrictive frameworks.
Our Data Lake centralizes operational data, providing high-quality inputs for AI models. The outcome is an ecosystem where insights can be deployed speedily and efficiently across the business.
TheGamblest: What's the low-down on the importance of company leadership and stability when picking a platform partner?
Ashley: Leaders make all the difference in the world. When selecting a platform partner, operators need to check out the leadership team's vision, experience, and record in the iGaming industry. A solid team reflects in a platform's innovation, reliability, and adherence to regulations.
At Pragmatic Solutions, our leadership team's got mad skills across every aspect of B2B platform operations – from legals to product management, infrastructure, support, and more.
A stable, well-run platform doesn't happen overnight. It's the result of consistent decision-making by people who know their stuff in the iGaming world. That's where Pragmatic Solutions excels – we're here to help operators today and down the line. When you team up with us, you're linking up with peeps who put operators first.
TheGamblest: Is Pragmatic Solutions expanding into new markets?
Ashley: You bet your sweet bippy! We're moving into regulated markets where our clients see opportunities. In response to operator demand, we're extending our market playground to include Belgium, Greece, Bulgaria, Denmark, and Sweden.
These entries prop up our presence in big markets like the UK, Spain, Germany, Romania, Ontario, and Brazil. Our main goal is to help our clients rocket-launch their ventures, with the compliance readiness they need to win in every market they tap into.
In the dynamic world of innovation and technology, Pragmatic Solutions' finance-savvy leadership recognized the need for a cutting-edge Player Account Management (PAM) platform. This robust system streamlines business operations, ranging from user journeys to data management, ensuring scalability and agility in the competitive iGaming market.
In addition, Pragmatic Solutions embraces advancements in technology by designing its hybrid platform, the CPU model, to seamlessly integrate with gadgets and tools powered by technology, keeping operators at the forefront of business growth and innovation.
