Revamped Disney Strategy: Harnessing AI and Mixed Reality
Disney Establishing New Department for Artificial Intelligence and Mixed Reality Management
Disney has formed a new expert team to steer its technological advancements, particularly focusing on the implementation of AI and mixed reality (XR) tech. This strategic move ensures these groundbreaking technologies align with Disney's lasting values and business strategies.
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At the helm of this new division, known as the Disney Office of Technology Enablement (OTE), is veteran Disney executive Jamie Voris, formerly the CTO at Walt Disney Studios for 14 years. Reporting to Disney Entertainment co-chairman, Alan Bergman, Voris is poised to guide Disney to the forefront of AI and mixed reality.
A Technological Leap Forward
The creation of OTE signifies Disney's dedication to pushing technological boundaries. The mission of this group is to actively navigate the advanced landscapes of AI and mixed reality with coordination, ethics, and strategic vision.
Collaboration and Leadership
OTE's goal is to establish Disney as a pioneer, setting the industry's standards for AI and mixed reality best practices. Voris and his team will collaborate with the various technology departments within Disney, such as Disney Entertainment, ESPN, and Disney Experiences (including theme parks). This collaboration aims to ensure cohesion and amplify Disney's technological undertakings across its diverse branches.
Although the OTE will not tamper with existing AI and mixed reality projects taking place within Disney's business units, its purpose is to ensure these projects align with Disney's values and long-term strategies. By fostering agility, speed, and consistency across the organization, the OTE is set to streamline Disney's technological evolution.
Eddie Drake, previously head of technology at Marvel Studios, is poised to take over as the CTO of Walt Disney Studios, following in Jamie Voris' footsteps.
The New Landscape of the Entertainment Industry
Disney's commitment to technology innovation has significant implications for the entertainment supply chain, shaping its future and reshaping the media and technology partnership landscape. Some key areas of transformation include:
- Content Genesis: AI and mixed reality could completely redefine content creation and distribution, necessitating content suppliers to adapt to AI-driven tools for production enhancement, personalization, and immersive storytelling.
- Vendor Alignment: Companies partnering with Disney may find themselves needing to hasten their adoption of AI and mixed reality to remain compatible with Disney's evolving technological criteria.
- Data Management and Analysis: As AI becomes integral, data privacy, security, and ethical management stands out as critical for every entity within the entertainment supply chain, with Disney's ethical standards likely to set new industry norms.
- Professional Development: Training programs will be crucial for internal and external staff, as AI and mixed reality technologies become increasingly important.
- Regulation and Ethical Guidelines: Disney's commitment to responsible technology adoption could influence broader industry regulations and ethical standards, compelling partners to align with new ethical guidelines in AI application.
In a Nutshell
Disney's initiative underscores a monumental shift within the entertainment industry, emphasizing ethics, innovation, and speed in a landscape perpetually advancing through technology.
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The new Disney Office of Technology Enablement (OTE) will collaborate with various technology departments within Disney, such as Disney Entertainment, ESPN, and Disney Experiences, to align AI and mixed reality projects with Disney's values and long-term strategies.
With the formation of the OTE, Disney is enhancing its commitment to technology innovation and ensuring Walt Disney Studios remains at the forefront of AI and mixed reality by appointing Eddie Drake as the CTO, following in Jamie Voris' footsteps.
