Expansion of JTI's international technology center in Romania
JTI Expands IT Hub in Romania, Boosting Global Operations and Local Employment
In a recent press release, JTI announced its expansion of the IT hub in Bucharest, Romania. This move aims to enhance technological support across various business domains, contribute significantly to local employment, and showcase strong plans for further development.
The IT hub, one of JTI's six technology centers worldwide, currently employs 170 people and is projected to exceed 200 by the end of 2025. This expansion indicates JTI's commitment to boosting technology-driven support within its global operations.
The services offered by this IT hub are diverse and advanced, covering business technology solutions, data analysis, artificial intelligence (AI and Generative AI), software engineering, cybersecurity, infrastructure, and operations. This expansion will provide critical support for 36 factories worldwide, eight research and development centers, and key business functions including sales, marketing, finance, and people & culture.
JTI has invested over €300 million in Romania, with an additional €33 million invested in social and cultural projects. The company's major presence in Romania includes more than 1,500 employees across headquarters, a factory recognized as a global excellence center exporting to around 70 countries, a technology center, and over 30 sales offices nationwide.
Milena Rajic, People & Culture Director of JTI Romania, Moldova, and Bulgaria, emphasizes that the Top Employer recognition reflects the work environment at JTI. In 2025, JTI was certified as a Top Employer in Romania for the twelfth consecutive year, ranking third out of 44 locally certified companies.
JTI attributes its unique organizational culture to the involvement and team spirit of its colleagues. Milena Rajic encourages future colleagues to join JTI and become part of the company's story, inspiring personal growth and development. Constantin Alexa, Microsoft Delivery Center Director at JTI Romania, stated that technology is part of JTI's DNA and that the Digital & IT team is at the center of JTI's transformation, redefining the way they work and build the future.
JTI offers a wide range of products locally, including those with reduced risk potential, such as Ploom, JTI's global brand in the heated tobacco category. The company's commitment to inspiring personal growth and development among its employees is evident in its investment in the IT hub expansion and its focus on social and cultural projects.
In summary, JTI’s IT hub expansion in Romania enhances its technological support across multiple business domains, contributes significantly to local employment and economy, and shows strong plans for further development within the year.
- This expansion of JTI's IT hub in Romania, one of its six technology centers worldwide, will not only enhance technological support across various business domains such as sales, marketing, finance, and people & culture, but it will also boost the local employment market, as the hub is projected to employ over 200 people by the end of 2025.
- JTI's commitment to technology-driven support within its global operations is evident in the diverse and advanced services offered by its IT hub, covering areas like business technology solutions, data analysis, artificial intelligence, software engineering, cybersecurity, and infrastructure, which will provide critical support for 36 factories worldwide and key business functions.
