All Aboard the VR Sales Express: Boost Your B2B Sales Game
Exploring Ways Virtual Reality Boosts Business-to-Business Sales
Let's face it, not too long ago, the term virtual reality (VR) sounded like a plot twist from a futuristic novel. But today, major tech titans are in a heated race to develop their own stellar VR technologies. And guess who's hopping on the VR bandwagon? You got it: savvy marketers looking to revolutionize their B2B sales support strategies. So, buckle up as we dive into how VR can turbocharge your sales process and your business's financial performance.
Conquering Sales with VR: The How and Why
VR is the only medium that gives salespeople the feeling that they're physically there in the action, live and in-person. Today's VR tech can overhaul the real world with a synthetic or pre-recorded one by tricking three key parts of the human brain. These areas take charge of:
- sensory perception, cognitive processes, and thinking,
- emotional regulation, such as joy, fear, and even memory,
- life activities and the integration of incoming stimuli.
To create an unforgettable VR-based campaign, marketers need to weave experiences that impact all areas of the customer's brain—masterfully convincing their memory and tugging at their emotions.
VR: Advancing Rapidly in the B2B Arena
The demand for VR and augmented reality (AR) hardware is skyrocketing, and so are sales of these devices. According to Statista, an astounding 76.7 million VR and AR devices will be sold each year by 2024. As technology continues to progress, we can anticipate VR experiences to become even more realistic, further boosting their impact on sales decisions.
VR's Vital Role in Elevating B2B Sales
Industry events: Shining a spotlight on your brand
More and more brands are making a splash by integrating VR into lectures and booths at trade fairs and industry events. Catchy as this trend may be, it doesn't stop there. Companies also tile their social media channels with snippets from their speeches and event appearances, allowing their followers to partake virtually.
Try before you buy: The ease of testing products
VR offers an effortless way to show customers exactly how a product ticks by transporting them to a digital playground where they can experiment with it in various scenarios. This hands-on approach benefits the sales process as customers can test-drive products before making a decision. Furthermore, by using VR in B2B channels, the end-user experience can be tailor-made to address each customer’s unique requirements and answer any lingering doubts, resulting in a stronger bond between the buyer and the product or service.
Virtual trade shows: Making waves in the digital ocean
The COVID-19 pandemic made us realize just how fragile businesses can be in unpredictable conditions. All those lavish gatherings and business meetings that were supposed to happen? Most never took place. But don't worry—VR to the rescue! Virtual reality platforms serve as a social stage for sales teams to socialize and interact with potential clients, offering a lifeline for businesses during challenging times.
Vroom, Vroom: The Power of VR in Your Marketing Strategy
The future is coming, and VR technology will hold a major role in shaping it. Marketers need to be ready to innovate when developing campaigns to engage B2B representatives in a world where advertising holds little allure anymore. Ignoring VR could mean falling behind competitors. But, when employing VR in your marketing strategies, bear in mind that the key to success lies in creativity and user-friendliness, convincing customers to make positive buying decisions and positioning your brand as one they can trust.
Author: Rafał Siejca
Rafal, with over two decades of corporate experience under his belt and a background working at Millennium Bank, Comarch, and PZU, one of Europe's largest insurance companies, brings unique insights to the table as a true VR expert. As CEO and CTO, he ensures flawless and timely project delivery.
- As VR technology continues to advance, sales of these devices are predicted to skyrocket, with an estimated 76.7 million VR and AR devices to be sold each year by 2024 (Statista).
- Marketers can utilize VR to transport customers to a digital playground where they can experiment with products in various scenarios, providing an effortless way for customers to test-drive products before making a decision.
