Fast Food Chain Partnership: Asus Collaborates with KFC China to Offer Branded Burgers; Limited-Edition Keycaps Included in $5.60 Combo - 'Fortress of Faith' Partnership Drops.
Here's Your Brand New, Sizzling Take on the Tech-Food Collab Story:
Tech titan Asus is firing up the grill alongside KFC China, cooking up something scrumptious for their latest 'Fortress of Faith' campaign. According to an inside scoop, each burger glides into your grubby mitts in a swanky, custom box that screams, "Got something tasty!" A smokin' hot ROG logo is seared right into the top bun, reminding you that this isn't your everyday burger—it's premium Wagyu beef, baby!
KFC China has two mouthwatering options for you. Treat yourself to a four-piece feast, complete with the burger, some crispy fried chicken, an addictive egg tart, and a drink, all for just 39.90 Yuan (that's around $5.60 at the current exchange rate). Or, step up your game with an edition that comes with a limited-edition keycap set for a mere 42.90 Yuan ($5.99). Each juicy patty weighs a quarter of a pound, and sports a delectable durian sauce, cheese, greens, and condiments, earning itself the name Durian Multi-Cheese Juicy Wagyu Burger. Dreading durian? No worries, they've got you covered with the Classic Wagyu Burger—Smoky Cheese Flavor. ITHome reports that fans have been going wild for these burgers since their launch, and some restaurants have already run out!
KFC isn't a newbie to these tech collabs. They've teamed up with tech guys in the past, like the 2020 KFConsole—an uber-geeky Intel NUC PC that looked like a chicken bucket and had its own chicken chamber. And who could forget the crazy world collide we witnessed when Pizza Hut served up a PlayStation 5-friendly pizza warmer, and McDonald's introduced a McCrispy Gaming Chair with a fry holder and sandwich warmer? As for Asus, well, they've somehow managed to waltz their way into the food industry!
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Intrigued by the alliance between tech and food brands? Here are a few more fantastic examples you might want to sink your teeth into:
- Taco Bell and Frito-Lay: The forever legendary partnership in the quick-service restaurant (QSR) world, Taco Bell and Frito-Lay, came up with the incredible creation, Doritos Locos Tacos. You guessed it—the shell is made from Doritos chips! This product became a massive hit, with more than a billion units sold and a considerable boost in Taco Bell sales and brand hype.
- HelloFresh with Influencers: If we're talking about tech-food brands, we can't skip HelloFresh. They've collaborated extensively with digital influencers, such as YouTubers and lifestyle content creators, to promote their meal kit ingredients. Blending technology, food, and influencer marketing, they're the perfect trio when it comes to capturing attention and engagement.
- Heinz and Content Creators: Heinz, the popular condiment brand, has successfully leveraged content creators and influencer marketing campaigns, like the viral #HeinzChipDipsChallenge, to launch new products. They use digital platforms and creators to engage audiences in new ways, marrying tech-driven social marketing with food products.
- Solo Stove and Lifestyle Creators: Solo Stove, a tech-driven outdoor cooking product, has collaborated with lifestyle and outdoor content creators to promote their experience-driven cooking content. They've mastered the art of influencer and partnership marketing strategies to showcase their products.
These partnerships underscore the growing trend of tech companies and food brands riding each other's coattails, whether it's through product creation, influencer marketing, or cross-industry content collaborations to expand market reach and boost sales. Hungry for more? Don't miss out on our latest updates at Tom's Hardware!
In the evolving landscape of tech-food partnerships, Solo Stove, a leader in outdoor cooking tech, collaborates with lifestyle creators to showcase their products and enhance market reach. Meanwhile, individuals seeking an exhilarating lifestyle merging tech gadgets and food can explore the limited-edition keycap set from Asus, available with the 'Durian Multi-Cheese Juicy Wagyu Burger' by KFC China.
