FC Barcelona recruits Martina Suess Cromer from WPP's corporate division to bolster their global communication investment
New Agency Chief Communications Officer at FCB: Martina Suess Cromer
Martina Suess Cromer, previously the U.S. communications chief at WPP, has stepped into a new role as the global chief communications officer at FCB. FCB is recovering from a revived position within the IPG agency.
In a distinct move, FCB is separating communications and growth into separate disciplines. Global chief marketing officer Brandon Cooke, who previously managed FCB's reputation practice, will continue to lead new business and growth initiatives, as well as direct FCB's international affiliates.
Suess Cromer's new job requires her to strengthen and evolve FCB's collective global communications strategy, aiming to boost connectivity and collaboration across the agency's worldwide network of offices. Her focus will be on creative storytelling that improves brand reputation.
Although exact details about Suess Cromer's responsibilities might be scarce, typically, a global chief communications officer undertakes several fundamental tasks:
- Strategy Development: Creating and executing a well-thought-out communication strategy that aligns with the agency's goals and objectives
- Brand Management: Overseeing global communication efforts to uphold and enhance the FCB brand image and reputation across all platforms
- Media Relations: Establishing and sustaining strong relationships with media outlets, ensuring favourable coverage and media visibility
- Internal Communication: Ensuring all internal stakeholders are kept informed about crucial developments and initiatives within the agency
- Crisis Management: Managing and mitigating any negative publicity or crises that may surface, ensuring the agency responds appropriately and professionally
- Working with Leadership: Collaborating closely with other senior leaders to ensure communication strategies align with business objectives and company policies
- Stakeholder Engagement: Engaging with external stakeholders like clients, partners, and industry peers to foster strong relationships and cultivate trust
- Innovation and Technology: Staying tuned to the latest trends and technologies in communications to keep FCB at the cutting edge of the industry
These responsibilities play a significant role in maintaining and enhancing FCB's global footing and reputation in the advertising and communications sector. For more specific insights into Martina Suess Cromer's role, it's advisable to consult FCB's official communications or press releases.
Financial growth and technology will be key focuses for Martina Suess Cromer in her new role as global chief communications officer at FCB. With her primary responsibility of strengthening and evolving FCB's collective global communications strategy, Suess Cromer aims to enhance brand reputation and boost connectivity, utilizing the latest trends and technologies available in the communications industry.
