Financial services provider Fingular now offers integrated consumer financing to AhaPay clients through its platform Tambadana.
Fingular and AhaPay Launch Embedded Lending Feature in Malaysia
Fingular, a global fintech holding based in Singapore, has partnered with AhaPay to launch an embedded lending feature for AhaPay users in Malaysia[1][3]. This integration enables AhaPay users to obtain consumer financing directly within the AhaPay platform, providing a seamless experience for managing finances and planned purchases.
The new feature offers quick and easy access to cash loans, with approvals coming within minutes[2]. The application process is simple, requiring a short questionnaire and only a valid ID[4]. The expanded credit limits for the new feature start from USD 500[5].
Fingular's target customer base in the Malaysian market includes over 15 million people, encompassing various demographics such as casual wage earners, young professionals, small business owners, entrepreneurs, and digital-savvy individuals[6]. This partnership empowers AhaPay users to address their financial needs quickly and conveniently.
The embedded lending enhances AhaPay’s role as a comprehensive money management tool, distinct from typical buy-now-pay-later (BNPL) services[1][3]. Vadim Gurinov, a Cypriot investor and strategic backer of Fingular, mentioned that this launch marks a significant milestone in their journey towards building a next-generation neobank[7].
Maxim Chernuschenko, CEO of Fingular, stated that the integration allows them to offer responsible, data-driven credit based on prior engagement within their BNPL ecosystem[8]. The simplified digital application form and Tambadana's high approval rates ensure a near-instant decision. The new feature is fully integrated into the AhaPay ecosystem, offering a frictionless lending experience.
Fingular continues to work on developing smart solutions for personal finances[9]. Their IT stack is adaptable and can be tailored to meet the demands of each project. The new feature aims to provide a full suite of fintech services through a single, intuitive interface. This expanded offering is expected to provide additional value for existing AhaPay customers.
[1] https://www.fingular.com/blog/aha-pay-fingular-partnership [2] https://www.fingular.com/blog/aha-pay-fingular-partnership [3] https://www.fingular.com/blog/aha-pay-fingular-partnership [4] https://www.fingular.com/blog/aha-pay-fingular-partnership [5] https://www.fingular.com/blog/aha-pay-fingular-partnership [6] https://www.fingular.com/blog/aha-pay-fingular-partnership [7] https://www.fingular.com/blog/aha-pay-fingular-partnership [8] https://www.fingular.com/blog/aha-pay-fingular-partnership [9] https://www.fingular.com/blog/aha-pay-fingular-partnership
Technology and finance are integral parts of the new embedded lending feature launched by Fingular and AhaPay in Malaysia. This integration utilizes technology to offer quick and easy access to cash loans, streamlining the application process for AhaPay users and providing a seamless experience for managing finances and planned purchases.
