Financial services provider Fingular now offers integrated consumer financing to AhaPay clients through its platform Tambadana.
Fingular and AhaPay Launch Embedded Lending Feature in Malaysia
Fingular, a global fintech holding based in Singapore, has partnered with AhaPay to launch an embedded lending feature for AhaPay users in Malaysia[1][3]. This integration enables AhaPay users to obtain consumer financing directly within the AhaPay platform, providing a seamless experience for managing finances and planned purchases.
The new feature offers quick and easy access to cash loans, with approvals coming within minutes[2]. The application process is simple, requiring a short questionnaire and only a valid ID[4]. The expanded credit limits for the new feature start from USD 500[5].
Fingular's target customer base in the Malaysian market includes over 15 million people, encompassing various demographics such as casual wage earners, young professionals, small business owners, entrepreneurs, and digital-savvy individuals[6]. This partnership empowers AhaPay users to address their financial needs quickly and conveniently.
The embedded lending enhances AhaPay’s role as a comprehensive money management tool, distinct from typical buy-now-pay-later (BNPL) services[1][3]. Vadim Gurinov, a Cypriot investor and strategic backer of Fingular, mentioned that this launch marks a significant milestone in their journey towards building a next-generation neobank[7].
Maxim Chernuschenko, CEO of Fingular, stated that the integration allows them to offer responsible, data-driven credit based on prior engagement within their BNPL ecosystem[8]. The simplified digital application form and Tambadana's high approval rates ensure a near-instant decision. The new feature is fully integrated into the AhaPay ecosystem, offering a frictionless lending experience.
Fingular continues to work on developing smart solutions for personal finances[9]. Their IT stack is adaptable and can be tailored to meet the demands of each project. The new feature aims to provide a full suite of fintech services through a single, intuitive interface. This expanded offering is expected to provide additional value for existing AhaPay customers.
[1] https://www.fingular.com/blog/aha-pay-fingular-partnership [2] https://www.fingular.com/blog/aha-pay-fingular-partnership [3] https://www.fingular.com/blog/aha-pay-fingular-partnership [4] https://www.fingular.com/blog/aha-pay-fingular-partnership [5] https://www.fingular.com/blog/aha-pay-fingular-partnership [6] https://www.fingular.com/blog/aha-pay-fingular-partnership [7] https://www.fingular.com/blog/aha-pay-fingular-partnership [8] https://www.fingular.com/blog/aha-pay-fingular-partnership [9] https://www.fingular.com/blog/aha-pay-fingular-partnership
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