Forecast by Mariya Davydova: Anticipated expansion in fantasy sports, premium user categories, and customer loyalty schemes
Chillin' with Mariya Davydova at ICE Barcelona 2025 - An Eye-Opener for Fantasy Sports Enthusiasts
Get ready to grab some popcorn and dive into the heart of the fantas-tastic world!! Yes, you heard it right! At this year's ICE Barcelona 2025, News broke the ice with none other than Mariya Davydova, the charismatic Head of Sport Domain at PIN-UP. This sizzling interaction was all about fantasy sports, VIP segment, and the mighty role of loyalty programs in propelling the sector's giants towards glorious victories.
During this explosive chat, Mariya let us in on the top-secret strategies that fantasy sports companies would be embracing in the upcoming year. And boy, were they mind-blowing!
Gamification, personalization, and AI – Mariya stressed that 2025 is going to be the year of personalized service, where operators would be expected to bend over backwards to cater to the specific whims and fancies of the players. Speed, performance, and the clarity of content and message also made it to the top league, becoming the backbone of any solid fantasy sports product.
Mariya placed a fierce emphasis on the need to keep the messaging as clear as a bell to the players. "If you can't fool them with your intentions, they're more likely to stick around," she said with a confident nod.
AI, oh AI! This buzzword has found its way into the everyday vocabulary at PIN-UP too, playing a vital role in areas such as fraud detection, customer support, and data analysis. With AI, PIN-UP has been able to tilt the growth scale in its favor, prioritizing the needs of the players and clients.
As the conversation continued to unfold, Mariya shed light on the rising importance of sports streaming, the meteoric rise of esports, and the promising development of virtual sports as a distinct category. It turns out that virtual sports have a very specific regional appeal or tend to appeal more when mainstream sports are out of season.
If you're still chomping at the bit for more insights from Mariya, head over to our YouTube channel and watch the whole thing in living color! News' in-depth conversation with Mariya Davydova is a goldmine of information for those who can't get enough of fantasy sports.
Image credit: News
P.S. If you're wondering about the exact role AI plays in creating a user-centric world in fantasy sports, stay tuned! Mariya's insights, although slightly vague in the conversation, hint at a future teeming with personalized experiences and smart technology. Gamification will continue to be a key player, while AI is expected to revolutionize the fantasy sports landscape by offering customized recommendations, predicting outcomes, and improving user engagement. As for personalization, it's all about making every user feel like the queen or king of their own little fantasy world. Mwah!! 😉
In the dynamic realm of fantasy sports, Mariya Davydova, Head of Sport Domain at PIN-UP, predicts a significant shift towards personalized service in 2025, emphasizing the importance of user-centric offerings fueled by AI technology for improved user engagement. Meanwhile, in the business sector, Mariya sees the confluence of technology and sports as a major trend, with the rise of esports and virtual sports creating new opportunities for growth and innovation.
