Formally Featured Alumnus: Adrian Mason - Transitioning from Music Industry Studies to Tech Innovation Entrepreneurship
UniteVerse, a groundbreaking SaaS product, is making waves in the industry by seamlessly integrating with CRMs and marketing tools, automating campaigns and synchronising reservations. This innovative platform is designed to foster discovery and build community, connecting consumers with businesses in a personalised and meaningful way.
The app encourages users to share real-time feedback, helping companies enhance customer experiences while ensuring venues are safer, more accessible, and inclusive. For businesses, UniteVerse equips them with real-time data-driven insights and an AI-powered chat interface for direct business-to-consumer engagement. This powerful tool uncovers key trends, helps businesses make informed decisions, and boosts revenue and customer satisfaction.
The Man Behind UniteVerse: Adrian Mason
Adrian Mason, a 50-year-old entrepreneur, moved to London 14 years ago from Guernsey. His journey is a testament to the power of following one's passion. After dropping out of school at 16 and falling into a finance job, his love for music led him to London.
Mason advises entrepreneurs to surround themselves with the right people, network extensively, and pivot when necessary. He emphasises the importance of being passionate and clear in communicating one's solution to a problem. Mason's eclectic taste in music and advocacy for charity, gender, racial, and socio-economic equality are reflected in his management of up-and-coming artists.
One such artist is Thomas Irwin, a graduate of the BA (Hons) Music Production & DJ Performance. Mason met Irwin during his time at the school, where he studied the Music Industry Diploma, a short course. The school where Mason studied has earned a prestigious Gold rating in the Teaching Excellence Framework (TEF).
Music Education: A Broad Spectrum
For those interested in pursuing a career in music, there are various educational paths available. The University of Northampton offers the Popular Music BA (Hons), a program that focuses broadly on performing, composing, music technology, and professional music studies. While not explicitly a Music Business Degree, it includes industry-focused modules.
Northumbria University's Music BA (Hons) program integrates business-related skills for freelance musicians, such as marketing, self-promotion, time management, finance, tax, and contracts. The aim is to prepare students for portfolio careers in music by including these essential business skills alongside performance and teaching modules.
Musicians Institute offers an Associate of Science in Music Business, a degree that focuses specifically on the music business, designed for part-time study with an aim to cover professional industry skills.
In conclusion, for those interested in a Music Business Degree focusing on careers, entrepreneurship, and business operations in music, the Musicians Institute offers a distinct program. On the other hand, the University of Northampton and Northumbria University incorporate business skills into broader music degrees.
- Adrian Mason, the entrepreneur behind UniteVerse, advises that for businesses engaging in direct business-to-consumer interactions using the platform, it's crucial to be passionate and clear in communicating solutions to problems, much like he did in his journey from a finance job to managing up-and-coming artists in London.
- The Musicians Institute offers an Associate of Science in Music Business, a degree specifically designed to equip students with professional industry skills in finance, tax, contracts, and more, which are integral to careers in the music industry, following the entrepreneurial path of Adrian Mason.
