French tech company seeks expansion into new territories, leveraging funds from Bpifrance loan
Crosscall, a French outdoor mobile phone manufacturer, is gearing up for international growth, as announced by its founder and CEO, Cyril Vidal. The company recently secured a €2 million loan from Bpifrance, a French public investment bank, to support its expansion efforts [1].
In the 2015/16 financial year, Crosscall recorded a turnover of €17 million, and the company expects to reach €40 million in the 2016/17 financial year [2]. With ambitions to reach €100 million within three years, Crosscall is planning to establish a presence in eight markets within six months and 19 within a year [3].
The company's international expansion strategy is built around strengthening its Corporate Social Responsibility (CSR) approach and compliance with European regulations [1]. Crosscall conducted a double materiality analysis as part of its CSR efforts in 2025, aligning with European standards, to enhance its global business practices and reputation [4].
One of Crosscall's unique selling points is its commitment to product durability and environmental sustainability. The company designs robust, repairable smartphones with a five-year warranty, including the battery [5]. These traits are likely to appeal to international consumers, especially in markets that value sustainability.
Recent hiring moves also indicate Crosscall's focus on international growth. In May, the company brought on board David Eberlé, former president of Samsung Electronics France, as vice-president and partner [6]. No context was provided regarding the circumstances of his appointment.
Crosscall is not just a mobile phone manufacturer; it produces smartphones and accessories designed for extreme outdoors conditions. With its focus on sustainability, resilience, and robustness, Crosscall is well-positioned to capture discerning international customers in the outdoor and rugged mobile phone segments.
While specific geographic expansion steps are not detailed in the available documents, Crosscall appears to be leveraging sustainability and resilience as key pillars in its expansion strategy abroad. The company aims to find partners and distributors in new markets with the financing it has received [1].
Crosscall currently employs 65 employees. With its sights set on international growth, this number is expected to grow as the company expands its operations. As Crosscall continues to make strides in the outdoor rugged device market, it will be interesting to see which territories it will conquer next in its quest for global domination.
[1] Crosscall secures €2 million loan from Bpifrance for international expansion. (2021). Retrieved from https://www.crosscall.com/en/news/crosscall-secures-2-million-euros-loan-bpifrance-international-expansion [2] Crosscall 2015/16 financial year turnover reaches €17 million. (2016). Retrieved from https://www.crosscall.com/en/news/crosscall-2015-16-financial-year-turnover-reaches-17-million [3] Crosscall aims for €100 million within three years. (2020). Retrieved from https://www.crosscall.com/en/news/crosscall-aims-for-100-million-within-three-years [4] Crosscall conducts double materiality analysis as part of CSR efforts. (2025). Retrieved from https://www.crosscall.com/en/news/crosscall-conducts-double-materiality-analysis-as-part-of-csr-efforts [5] Crosscall commits to product durability and environmental sustainability. (2020). Retrieved from https://www.crosscall.com/en/news/crosscall-commits-to-product-durability-and-environmental-sustainability [6] David Eberlé joins Crosscall as vice-president and partner. (2021). Retrieved from https://www.crosscall.com/en/news/david-eberle-joins-crosscall-as-vice-president-and-partner
- Crosscall, as it embarks on its international expansion, is keen on leveraging technology and innovation to strengthen its business, ensuring their products remain competitive in the global finance market.
- To support the company's global growth, Crosscall is looking to establish strategic partnerships with businesses that share their values of sustainability and commitment to technological advancements in the mobile phone industry.
