Full Disclosure: Horizon Media Debuts a Comprehensive Creative Advertising Agency
Taking Creativity to the Next Level: One Horizon's Cultural-First Approach
Horizon Media has stepped into a new era, unveiling their full-service creative agency, One Horizon.
This bold move, announced on Tuesday, solidifies Horizon Media's position as one of the largest U.S. media agencies and the largest independent agency worldwide. Leading this creative endeavor is industry veteran, Roberto Alcazar.
One Horizon, now part of Horizon Media, promises a unified approach, integrating technology, data, and creativity under one roof. This strategic shift is a response to the impressive year-over-year growth of 35% in content services within the Horizon enterprise. With One Horizon, Horizon Media gains a significant competitive advantage in attracting new business and expanding existing relationships.
Bill Koenigsberg, CEO and founder of Horizon Media, stated, "The launch of One Horizon symbolizes our dedication to delivering business outcomes that are not just smart and data-driven, but also deeply innovative and creative."
One Horizon's core services encompass brand identity and strategy, communications planning, multicultural marketing, audio/podcast specialization, and AI-enhanced creativity. They pride themselves on creating culturally relevant, impactful campaigns that go beyond short-term trends. Their small-agency agility, backed by Horizon Media's $8.7 billion media infrastructure, allows them to adapt quickly to the market's shifts while maintaining their independent creative specialization.
Recent projects with brands like Sleep Number and Kohl’s showcase how One Horizon seamlessly blends data-driven media insights from Horizon with creative storytelling. Their approach, known as integrated creative solutions, has earned them three consecutive MUSE Best Small Agency of the Year awards.
Horizon Media's One Horizon is more than just a creative agency; it's a cultural revolution, integrating cutting-edge AI advancements and specialized expertise to deliver memorable, lasting marketing campaigns.
- Bill Koenigsberg, the CEO and founder of Horizon Media, said that the launch of One Horizon signifies their commitment to delivering innovative and creative business outcomes.
- One Horizon, now part of Horizon Media, is integrating technology, data, and creativity to offer services like brand identity and strategy, communications planning, and multicultural marketing.
- With One Horizon, Horizon Media aims to grow their competitive advantage in attracting new business and expanding existing relationships.
- The strategic shift towards One Horizon is a response to Horizon Media's impressive year-over-year growth in content services, which has reached 35%.
