Gamer Turns Passion into Profit with Geek Chic on Shark Tank
Robert Gifford, a lifelong gamer, brought his passion to life with Geek Chic, a furniture company catering to fellow gamers. His unique, customizable gaming tables caught the eye of Shark Tank investors, with Daymond John ultimately securing a quarter of the company for $300,000.
Gifford's journey began with a simple idea: create furniture that combines functionality and aesthetics for fellow gamers. His custom-made tables, featuring built-in storage and RGB lighting, were showcased on Shark Tank, impressing Lori Greiner but also drawing skepticism from other investors.
Mark Cuban and Robert Herjavec questioned the business strategy, leading Gifford to decline their offers. However, Daymond John saw potential, initially proposing $200,000 for a quarter stake. Gifford countered with $500,000 for 15%, leading to a final deal of $300,000 for 25%.
Despite a strong first year with $2 million in sales, Geek Chic faced challenges, resulting in a $100,000 loss. Gifford, undeterred, continues to grow his business, turning his 40-year gaming hobby into a thriving venture.
Geek Chic, founded by Robert Gifford, offers customizable gaming furniture, appealing to gamers seeking both functionality and aesthetics. Despite initial skepticism from some Shark Tank investors, Daymond John invested $300,000 for a quarter stake in the company. Although facing a loss in the first year, Geek Chic's unique offerings continue to attract customers in the competitive gaming market.
